THE ROLE & THE TEAM

Zalando’s global product marketing team is seeking a dynamic and experienced Senior Lifecycle Marketing Manager (B2C). You will work with product, design, marketing and commercial teams to bring new, engaging product innovations and content experiences to market. You’ll be responsible for building awareness and user driving adoption & engagement of innovative parts of our user experience and help play them out across markets, journeys, and touchpoints on- and off-platform.
We are looking for a strategic, data-driven lifecycle marketer who will be responsible for identifying and driving incrementality in key user actions that have a material, long-term impact on user lifetime value. This role is about orchestrating key actions throughout the user journey—spanning adoption, engagement, and retention from our most valuable audiences.
You will develop and execute lifecycle marketing strategies that deepen user relationships, increase repeat engagement, and unlock incremental value opportunities. You’ll work cross-functionally across marketing, product, analytics, design and commercial teams to create cohesive, personalized user journeys that maximize impact across our digital experience.
We need someone with a growth mindset, a passion for experimentation, and a strong bias for action. This is a highly impact-driven role, requiring the ability to translate user insights into scalable, high-performing campaigns and programs.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

Develop and Optimize the Lifecycle Strategy:

• Own and optimize lifecycle marketing programs that drive repeat usage, retention, and long-term value.
• Identify key moments in the user journey where targeted actions can improve engagement and conversion rates.

• Design and implement multi-channel lifecycle initiatives across email, push notifications, in-app messaging, and paid remarketing.

  Drive Experimentation and Growth:

• Lead A/B and multivariate testing to improve activation, engagement, and retention.

• Leverage data and customer insights to continuously iterate on messaging, personalization, and campaign mechanics.
• Define and monitor key lifecycle KPIs, ensuring strategies are aligned to business objectives.

Own Messaging and Personalization:

• Develop compelling, benefit-driven messaging frameworks that resonate with key user segments.
• Partner with content, creative, and product teams to deliver high-impact, on-brand lifecycle marketing campaigns.
• Leverage automation and dynamic content to scale personalized experiences across markets and segments.

Collaborate and Influence:

• Work closely with Product, Growth, CRM, and Performance Marketing teams to align lifecycle marketing with overall company goals.
• Influence roadmap decisions by advocating for lifecycle insights and user needs.
• Partner with analytics to measure success, report on impact, and refine strategies based on performance data.