Senior Product Marketing Manager - Payments at PayPal

San Jose, California, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Mar, 26

Salary

0.0

Posted On

11 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Market Research, Customer Feedback, Marketing Campaigns, Product Launches, Messaging, Project Management, Collaboration, Digital Products, Payments, E-commerce, A/B Testing, User Research, Customer Insights, Feature Enhancements, Customer Journeys, Campaign Narratives

Industry

Software Development

Description

Develop and execute go-to-market plans for new product launches and feature updates Conduct market and competitor research to inform product strategy Collaborate with teams to gather customer feedback and refine product positioning Support product launches in new markets by coordinating with global and regional teams Plan and execute marketing campaigns to increase product adoption and market share Provide expertise on product capabilities and value propositions Monitor product performance metrics and identify growth opportunities Create clear positioning, messaging, and strategies for product launches Ensure commercial readiness by delivering marketing materials and tools Align cross-functional efforts to support product marketing goals Analyze customer insights, market trends, and competitive intelligence to inform product strategy and marketing initiatives Collaborate with product teams to identify feature enhancements and new offerings based on market needs and customer feedback Design and optimize customer journeys across multiple touch points to drive conversion and retention Develop compelling campaign narratives that scale elegantly across various channels, including content, digital, social, email, and in-product messaging Work with regional teams to adapt marketing strategies for local markets, ensuring cultural relevance and regulatory compliance 3+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. Essential Responsibilities: Bachelor's degree in Marketing, Business, or related field; MBA preferred 5+ years of experience in product marketing, preferably in fintech, payments, or consumer financial products Demonstrated success in launching and scaling digital products in competitive markets Strong understanding of the payments landscape, consumer financing options, and e-commerce trends Excellent written and verbal communication skills with ability to simplify complex concepts for different audiences Proven track record of developing compelling messaging and content that drives customer action Experience with A/B testing, user research, and other customer insight methodologies Ability to collaborate effectively across functions and influence without direct authority Strong project management skills with ability to prioritize and deliver in a fast-paced environment

Responsibilities

The Senior Product Marketing Manager will develop and execute go-to-market plans for new product launches and feature updates while collaborating with teams to gather customer feedback. They will also support product launches in new markets and plan marketing campaigns to increase product adoption.