Senior Product Marketing Manager at Perceptyx

Toronto, Ontario, United States -

Full Time

Start Date

Immediate

Expiry Date

29 May, 26

Salary

140000.0

Posted On

28 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-to-Market Strategy, Product Marketing, Market Validation, Positioning, Messaging, Pricing, Packaging, Launch Planning, Sales Enablement, Subject Matter Expert, Competitive Analysis, Storytelling, AI Proficiency, Salesforce, Slack, Google Workspace

Industry

Software Development

Description

ABOUT PERCEPTYX At Perceptyx, we’re on a mission to help organizations turn employee insights into measurable impact. Our AI-enabled employee experience platform leverages the science of listening, behavioral nudges, and predictive analytics to help clients elevate engagement, retention, and performance. We’re a team of innovators fueled by purpose, collaboration, and excellence — and we’re looking for someone who wants to play at the highest level. THE ROLE The Senior Product Marketing Manager will drive the go-to-market (GTM) strategy and execution for Perceptyx's products and solutions. This role serves as a critical bridge between Product, Marketing, and Sales, translating technical capabilities into compelling market positioning and value propositions that resonate with senior Learning & Development (L&D), Employee Experience (EX), and HR buyers at enterprise organizations. As a senior individual contributor, you will act as the “CMO” for your portfolio, owning the end-to-end product marketing lifecycle. You will build deep market expertise in the L&D space while embedding directly into sales motions to support active opportunities and refine positioning based on real-world feedback. WHAT YOU’LL DO * Go-to-Market Strategy & Execution: Develop and execute comprehensive GTM strategies, including market validation, positioning, messaging, pricing, packaging, and launch planning. Lead cross-functional coordination for product launches. * Sales Alignment & Enablement: Serve as a Subject Matter Expert (SME) on active deals. Participate in sales calls and pipeline reviews to support positioning and objection handling. Create pitch decks, talk tracks, and competitive battlecards. * Market Expertise & Intelligence: Become the internal authority on market trends and buyer priorities. Maintain a systematic research practice and leverage AI tools to track competitor moves and analyst insights. * Positioning, Messaging & Content: Craft differentiated messaging that resonates with economic buyers. Partner with Customer Marketing to secure case studies and testimonials tied to business outcomes. * Operational Excellence: Proactively identify opportunities to improve team efficiency through AI and automation. Manage cross-functional projects with clear documentation and transparent communication. * Innovation & Experimentation: Champion creative approaches to product marketing, treating each product in your portfolio as a business to grow. Pilot new content formats and emerging marketing technologies. WHAT YOU BRING * Experience: 10+ years of marketing experience in B2B SaaS, with at least 3 years specifically in Product Marketing. * Education: Bachelor's degree in Marketing, Business, Communications, or a related field. * GTM Mastery: Proven experience developing and executing strategies for new products, including competitive analysis and win-loss programs. * Sales Collaboration: Demonstrated ability to support active sales opportunities and deliver high-impact enablement programs. * Communication & Storytelling: Exceptional written and verbal skills with a knack for crafting compelling narratives that resonate with enterprise buyers. * AI Proficiency: Proficiency with LLMs (Gemini, ChatGPT, or Claude) and a desire to innovate marketing operations using AI tools. * Technical Stack: Proficiency in Salesforce, Slack, Google Workspace, and project management software (e.g., Monday.com). * Domain Knowledge (Preferred): Experience in HR technology, employee experience, or L&D software markets. OUR INTERVIEW PROCESS & AI TRANSPARENCY At Perceptyx, we value your time and want our interviewers to be fully engaged in the conversation. * Note-Taking: We use Metaview.ai to record and summarize our interviews. This allows our hiring team to focus on you rather than typing notes, ensuring a fairer and more accurate evaluation of your experience. * AI Disclosure: While we use AI to assist in summarizing interview data, all final hiring decisions are made by Perceptyx employees. We do not use automated tools as the sole basis for selecting or rejecting candidates. * Your Choice (Opt-Out): Participation in recorded interviews is voluntary. If you prefer not to have your interview recorded via Metaview, please notify your recruiter prior to the start of the session. Opting out will not negatively impact your candidacy. COMPENSATION & BENEFITS Salary Range: US: $30,000-$140,000 USD per year // Canada: $120,000-$130,000 CAD per year. Note: Final compensation is determined by factors including experience, geography, and skills. Benefits: Comprehensive medical, dental, and vision insurance; [401k/RRSP] matching; generous PTO and paid holidays; parental leave; and professional development budget. Perceptyx is an equal opportunity employer committed to a diverse workforce. * Perceptyx is an EEO/AA/Minority/Female/Disability/Veteran employer. In compliance with the ADA and applicable state/local law, Perceptyx will provide reasonable accommodations to qualified individuals with disabilities. * In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Perceptyx provides accommodations for people with disabilities throughout the recruitment process. If you require an accommodation, please let us know.

Responsibilities

The Senior Product Marketing Manager will be responsible for developing and executing comprehensive Go-to-Market strategies, including market validation, positioning, pricing, and launch planning for Perceptyx's products. This role also involves serving as a Subject Matter Expert in active deals, creating enablement materials, and becoming the internal authority on market trends and buyer priorities.