Senior Product Marketing Manager at Regard

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

08 Jun, 26

Salary

185000.0

Posted On

10 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-to-Market Strategy, Positioning, Messaging, Competitive Differentiation, Content Development, Market Intelligence, Sales Enablement, Demand Generation, Brand Building, SaaS Marketing, Problem-Solving, Analytical Thinking, Communication, Project Management, Marketing Automation

Industry

Software Development

Description

We are looking for a high-performing marketer to lead our product marketing and go-to-market activities, reporting directly to Regard’s VP of Marketing. You will enable the critical connection between the market and our product proposition by defining our positioning, messaging, and competitive differentiation strategy. You will work cross-functionally to drive go-to-market initiatives, including new product launches that drive our growth and expansion. You will be a force multiplier for our sales and customer success efforts by developing differentiated and compelling marketing content to enable those teams. About Regard Our mission is to bring world-class healthcare to everyone. Regard is a Proactive Documentation solution that advances how care is delivered by reviewing all patient data in the EHR to recommend diagnoses, surface clinical evidence, and draft care plans. This proactive approach to documentation addresses the clinical insights gap at the point of care to improve patient outcomes, physician satisfaction, and hospital finances. We are excited by challenges, mission-oriented work, and meaningful relationships. We work closely with some of the top health systems in the country and are leading the change that healthcare - one of the largest and most inefficient industries in the world - needs. We want you to join us. \n Responsibilities: Become an expert on our product – develop a deep understanding of the market, our customers, and our competitive landscape Own strategic positioning and messaging frameworks to steer our go-to-market and drive our storytelling and narrative development for the market and target audience Translate the product roadmap and key releases into customer facing communications and value propositions that drive engagement and retention goals Gather market and competitive intelligence, and establish clear, incisive narratives against key competitors Partner with our sales team to optimize our sales cycle and improve pipeline conversion and velocity Collaborate with the rest of the marketing team to support brand building and demand generation; be the custodian of how we represent ourselves in external messaging and creative assets Qualifications: 5+ years experience in product marketing Experience marketing a B2B SaaS product Ability to understand complex technology solutions and related content Proven track record leading go-to-market strategies in collaboration with Sales, Customer Success, and Product teams Preferred Qualifications: Health tech experience is strongly preferred Experience in early/growth stage company Experience with marketing automation and other marketing tech (e.g., Pardot, ABM tools) Comfort using project management and productivity tools (e.g. Confluence, Notion etc.) as well as in-app messaging platforms Strong problem-solving and analytical thinking skills Excellent written and verbal communication skills Collaborative team player with a solution-oriented mindset Hybrid Work | Location | Work Authorization For this role, Regard is currently only considering candidates who are authorized to work in the US without visa sponsorship, and are within the New York City metro area Our expectation for this role is to be in the office on Tuesdays and Wednesdays. We may request more frequent in-office work during the onboarding period. We will provide relocation assistance to anyone who does not already reside in the NYC metro area We prefer hiring people within commuting distance of our NYC office because we value getting together in person regularly For those who enjoy working from our Manhattan office on a more regular basis, we offer catered lunches and other fun perks Additionally, hybrid employees have the flexibility to work from locations outside of their home office from up to 6 weeks per year Comp | Perks | Benefits Eligible for equity 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription 18 PTO days/yr + 1 week holiday break Annual $750 learning & development stipend Company-sponsored team retreat + social events A sabbatical program \n $160,000 - $185,000 a year At Regard, we carefully consider a wide range of factors when determining compensation, including your skills, qualifications, location, and experience. We expect the base salary range for this position to be $160,000 to $185,000. This is subject to change and may be modified in the future. We encourage all interested candidates to apply. \n Our goal at Regard is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. Regard is proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. We celebrate diversity and are proud of our supportive, inclusive workplace. All candidates must successfully complete a background check as part of the hiring process.

Responsibilities

The role involves leading product marketing and go-to-market activities by defining positioning, messaging, and competitive strategy, and driving cross-functional initiatives including new product launches. This person will also create compelling marketing content to enable sales and customer success teams.