WHO WE ARE:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

WHO YOU ARE:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Product Marketing Manager. At Geotab, Product Marketing plays a crucial role in shaping and delivering the product message to end customers and channel partners, ensuring that Geotab’s story is clear and its products are widely adopted. As a product-focused company, Product Marketing is a core part of the Product team—working alongside Product Managers, Engineering, Design, and Data—to drive market outcomes and growth throughout the full product lifecycle. If you love technology, and are keen to join an industry leader — we would love to hear from you!

WHAT YOU’LL DO:

The Senior Product Marketing Manager is the storyteller and market facing expert in their product domain, a contributor to strategy and roadmap, and the owner of growth leading to the market launch of their products through orchestration of the marketing team. This includes developing compelling product positioning and messaging, leading cross-functional teams to bring products to market successfully, and driving product adoption through targeted marketing campaigns and sales enablement. They serve as the market expert, gathering competitive intelligence and customer insights to inform the product roadmap and strategy, and act as a trusted advisor to product management, sales, and marketing teams. Ultimately, they are accountable for driving growth and market leadership for their assigned product portfolio.

WHAT YOU’LL BRING TO THE ROLE:

• 8+ years of work experience ideally in Product Marketing in SaaS.
• Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.
• Ambitious: Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.
• Strategic Thinking: Proven ability to contribute to product marketing strategy and roadmap development, with a keen sense of priorities, along with an ability to pivot as the landscape changes.
• Market Analysis: Ability to analyze market trends, customer needs, and competitive landscapes.
• Data-Driven Decision Making: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Project Management: Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
• Customer-Centric Mindset: Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.
• Team Leadership: Experience in mentoring and guiding junior team members.
• Process Improvement: Ability to establish and optimize product marketing processes and standards.
• Competitive Analysis: Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products.
• Networking Skills: Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
  If you got this far, we hope you’re feeling excited about this role! Even if you don’t feel you meet every single requirement, we still encourage you to apply.