Senior Product Marketing Manager at Rivanna Medical, Inc.

Charlottesville, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Mar, 26

Salary

0.0

Posted On

26 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Development, Medical Devices, Medical Imaging, Physician Marketing, Sales Enablement, Analytical Skills, Problem-Solving Skills, Communication Skills, Interpersonal Skills, Leadership Skills, Project Management, Regulatory Requirements, Microsoft Office, Presentation Skills, Customer Targeting, Clinical Evidence Generation

Industry

Medical Equipment Manufacturing

Description

Description Rivanna Medical, Inc. is seeking a dynamic and highly skilled Product Management professional to contribute to the rapid growth of our emerging medical device company. This position will work within a talented team of professionals as we strive to achieve our mission of elevating the standard of care by leveraging innovative and world-class imaging technology. A successful candidate must have a strong background in product development and have demonstrated prior success in launching medical devices. Experience in medical imaging and physician marketing in hospitals is desired. The ideal candidate will also have successful experience managing medical device products and enabling sales and marketing efforts that drive adoption. This is a hands-on multidisciplinary role in which the right candidate will engage multiple internal and external stakeholders to develop and execute commercialization plans for both incumbent products and new product launches. Responsibilities Responsible for go-to-market (GTM) planning and execution Messaging, product positioning, and customer targeting Sales enablement – tools training and collateral Plan, execute, and refine sales process during a controlled deployment phase Manage the business case and update with real-world business economics data from early product launch experience Coordinate with marketing communications and brand department on lead generation campaigns, trade show strategy, and digital outreach Field feedback loop – collect insights from the field to refine messaging and inform future development and process refinements. Oversee clinical evidence generation and reimbursement strategies Develop and maintain KOL relationships Up to 50% travel requirement with requirements visit customers frequently during initial product launch phases Requirements Bachelor’s degree in engineering, science, or related field. Advanced degree preferred (MS, MBA) 10+ years in medical device product development with a focus on upstream development Strong leadership skills and experience managing teams Medical imaging and physician marketing experience preferred Strong analytical and problem-solving skills Excellent communication and interpersonal skills Ability to work in a dynamic and fast-paced environment Strong understanding of FDA and international regulatory requirements Experience with project management tools and techniques Fluency with Microsoft Office, excellent PowerPoint, and presentation skills About Rivanna Medical, Inc.: Rivanna Medical, Inc. is a privately held designer, manufacturer, and distributor of world-first, imaging-based medical solutions based in Charlottesville, VA. Rivanna Medical, Inc. operates an FDA-registered and ISO 13485:2016 certified manufacturing facility where it produces the Accuro® product line and related medical equipment and components. Accuro is the world's first spinal navigation device designed to improve the safety, speed, and efficiency of spinal needle guidance procedures. Rivanna Medical, Inc.'s revolutionary platforms feature BoneEnhance® Multi-Frequency Image Reconstruction, which optimizes ultrasound for the visualization of bony versus soft tissue anatomy, and SpineNav3D™ AI-Based Spine Recognition, which automates ultrasound image interpretation. Employee Benefits at Rivanna Medical, Inc.: Rivanna Medical, Inc. offers a comprehensive benefits package, which includes health insurance, vision and dental coverage, group life insurance, long-term disability insurance, paid time off, a 401(k) plan with company match, and more. We are continually seeking to enhance our team with individuals who bring unique perspectives and experiences. This diversity of thought and perspective drives innovation and strengthens our commitment to creating an inclusive team environment where our core values of trust, humility, and dedication are practiced every day. Equal Employment Opportunity Statement: Rivanna Medical, Inc. is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws. All employees must be able to lift at least 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their positions.

Responsibilities

The Senior Product Marketing Manager will be responsible for go-to-market planning and execution, including messaging, product positioning, and sales enablement. They will also oversee clinical evidence generation and reimbursement strategies while managing relationships with key opinion leaders.