Senior Product Marketing Manager at Sovrn

Boulder, Colorado, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Feb, 26

Salary

125000.0

Posted On

12 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, SaaS, Adtech, Customer Insights, Storytelling, Content Creation, Email Campaigns, Market Research, Data Analysis, Collaboration, Communication, AI Tools, Creativity, Problem Solving, Cross-Functional Teamwork, Customer Empathy

Industry

technology;Information and Internet

Description

About Sovrn Every interesting company solves important problems for other people. Sovrn is a Software and Data business that helps Open Web businesses be and remain independent. We help them understand their business better, operate more efficiently, and make & keep more money. We believe in the freedom and free-flow of information. We believe the Open Web is the largest source of this information. We believe in helping Open Web businesses be and remain Independent. Through Software products and Data solutions we help our customers: Understand their business better, so they can make better decisions Operate their business more efficiently, so they can invest in what matters most Make (and Keep) more money, so they control their own destiny About the Role As a Senior Product Marketing Manager at Sovrn, you’ll own the go-to-market strategy and storytelling for one of Sovrn’s core product lines. You’ll work cross-functionally with Product, Engineering, and Commercial teams to position the product in the market, launch new features, and drive adoption through creative, data-informed marketing initiatives. This is a hands-on, high-impact role where you’ll craft narratives, write content, and experiment with email and paid campaigns to connect with publishers, creators, and brands. The ideal candidate is customer-obsessed, curious about AI tools, and unafraid to think outside the box to bring complex ideas to life in simple, meaningful ways. What You’ll Be Doing: Develop and execute go-to-market strategies for one of Sovrn’s product lines, including positioning, messaging, and launch planning. Translate customer insights and feedback into stories and messaging that drive awareness and adoption. Create product content and communications, including launch emails, one-pagers, FAQs, and case studies. Partner with Marketing to brainstorm and support creative paid campaigns and awareness initiatives. Conduct ongoing market and competitive research to identify opportunities and refine differentiation. Analyze adoption and engagement data to measure impact and improve messaging or tactics. Speak directly with customers and commercial teams to uncover needs, pain points, and success stories, turning them into compelling narratives. The successful candidate will have: 5+ years of experience in product marketing, ideally in SaaS or adtech. A customer-obsessed mindset. You listen, learn, and turn complex challenges into clear stories and strategies. Exceptional writing and storytelling skills; you can independently create compelling, audience-focused content. Experience managing product communications, email campaigns, and collaborating on paid initiatives. A data-driven, curious mindset with the ability to use insights to inform strategy. Comfort using or learning AI tools to enhance creativity and productivity. Strong collaboration and communication skills, thriving in a fast-moving, cross-functional environment. Location: Boulder, Colorado. Candidates must currently live in, or are willing to relocate to the Boulder/Denver area. Sovrn’s hybrid schedule includes onsite in our Boulder office. #LI-Hybrid We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable, and passion goes a long way. Even more important than your resume is a clear demonstration of accountability impact, and the ability to thrive in a fluid and collaborative environment. We expect you to learn new things in this role, and we encourage you to apply if your experience is close to what we're looking for. Sovrn Core Values: Candid, Customer Empathy, Learning, Scrappy, Second Order Thinking Compensation and Benefits The base pay range for this position is $119,000 - $125,000 annually. In addition to the base salary, the total compensation package includes bonus, equity, and benefits. Actual earnings may vary depending on the candidate's direct experience, skills, industry knowledge, and location. Sovrn offers a full slate of benefits from competitive salaries, stock options, medical, dental and vision coverage, short and long term disability, life insurance, 11 paid holidays, flexible vacation, commuter benefits, a 401(k) plan and match, and a paid parental leave program. Application Deadline This posting will remain open until filled. Equal Opportunity Employer Sovrn is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. Recruitment Agencies Sovrn does not accept agency resumes. Please do not forward resumes to our jobs alias or Sovrn employees. Sovrn is not responsible for any fees related to unsolicited resumes.

Responsibilities

Develop and execute go-to-market strategies for Sovrn’s product lines, including positioning, messaging, and launch planning. Analyze adoption and engagement data to measure impact and improve messaging or tactics.