Senior Product Marketing Manager at Sumo Logic

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

03 Mar, 26

Salary

193000.0

Posted On

03 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Sales Enablement, Customer Engagement, SIEM, Security Operations, Analytics, Collaboration, Communication, Content Development, Technical Writing, Competitive Analysis, Market Strategy, Webinars, Training, Digital Security, Data Analytics

Industry

Software Development

Description

Senior Product Marketing Manager, SIEM and Analytics Reporting to the Senior Director of Product Marketing, this role will provide thought leadership, strategic planning, and tactical execution of content development, sales enablement, and customer engagement across Security and IT Operations personas. The successful candidate will bring deep expertise in SIEM, Security Operations, and analytics technologies—including observability, log analytics, data exploration tools, and data lakehouse platforms. They will leverage this expertise to quickly establish credibility with our sales force, customers, and prospects as a subject matter expert. This senior leadership role will drive strategic content development, sales enablement, and customer engagement initiatives. The ideal candidate will possess deep expertise in buyer psychology and purchase patterns across security and IT operations markets, using this knowledge to shape product strategy and go-to-market execution. Leading cross-functional collaboration with product management, demand generation, content, and marketing teams, this role will define and execute product positioning and messaging frameworks that capture both executive and practitioner mindshare while driving measurable business outcomes. Responsibilities Develop comprehensive go-to-market plans by engaging and collaborating with Product Management, Engineering, Sales, and other marketing teams to communicate the value of Sumo Logic's SIEM platform and analytics capabilities. Design and develop technical and non-technical sales and marketing collateral, including presentations, blogs, solution briefs, technical white papers, videos, and field training courses focused on security operations, threat detection, incident response, and analytics use cases. Deliver enablement to Sales, Sales Engineering, and Partner teams on SIEM positioning, competitive differentiation, and analytics platform capabilities. Equip teams to effectively communicate the value of new features and capabilities in the context of each customer's existing usage patterns and evolving requirements. Manage relationships with industry analysts in the security and analytics spaces, including preparing briefing materials, participating in inquiries, responding to report drafts, and coordinating internal resources for analyst evaluations and reports. Participate in integrated marketing campaigns by providing subject matter expertise, messaging, collateral, and sales-enablement support for SIEM and analytics solutions. Manage and coordinate marketing launch strategy for new SIEM features, security capabilities, and analytics platform enhancements. Working with the Competitive Intelligence team, assists in developing competitive assessments and creative collateral to position Sumo Logic uniquely in the minds of security and IT operations practitioners. Required Qualifications and Skills Minimum 5-7 years of experience in Product Marketing, Partner Marketing, Sales Engineering, or technical marketing roles with complex SaaS offerings geared towards Security Operations and IT Operations. In-depth industry experience and working knowledge of SIEM, Security Operations, and at least one analytics domain (observability, log analytics, or data lakehouse platforms). Exceptional written and oral communication skills to evangelize how Sumo Logic excels at SIEM and analytics offerings for security and IT operations personas both internally and externally. Technical subject matter expertise to independently develop webinars, videos, technical collateral, ROI/value-oriented assessments, and security-focused content. Highly collaborative work style to learn from others and build upon their ideas. Passion for driving product innovation and effectively communicating cross-functionally within Product Development, Engineering, Marketing, and Sales. About Us Sumo Logic, Inc. helps make the digital world secure, fast, and reliable by unifying critical security and operational data through its Intelligent Operations Platform. Built to address the increasing complexity of modern cybersecurity and cloud operations challenges, we empower digital teams to move from reaction to readiness—combining agentic AI-powered SIEM and log analytics into a single platform to detect, investigate, and resolve modern challenges. Customers around the world rely on Sumo Logic for trusted insights to protect against security threats, ensure reliability, and gain powerful insights into their digital environments. For more information, visit www.sumologic.com. Sumo Logic Privacy Policy. Employees will be responsible for complying with applicable federal privacy laws and regulations, as well as organizational policies related to data protection. The expected annual base salary range for this position is $165,000 - $193,000. Compensation varies based on a variety of factors which include (but aren’t limited to) role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards. Must be authorized to work in the United States at time of hire and for duration of employment. At this time, we are not able to offer nonimmigrant visa sponsorship for this position.

Responsibilities

Develop comprehensive go-to-market plans and design technical and non-technical sales and marketing collateral. Manage relationships with industry analysts and participate in integrated marketing campaigns.