Title: Senior Product Marketing Manager
Department: Marketing
Location: Sheffield
Working Pattern: Hybrid, includes 3 days each week in the office
Contact Type: Full time, permanent
Salary: Up to £50,000 per annum
Tes is an international provider of software-enabled services passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they are innovative, trusted education solutions.

Experience

• A minimum of 5 years’ proven experience in product marketing within EdTech, SaaS, or education-focused sectors.
• Proven track record in product marketing, campaign planning, and delivery in B2C and/or EdTech contexts.
• Experience leading go-to-market activities and working with cross-functional teams

Knowledge

• Deep understanding of the education market, educators’ needs, and challenges faced by schools globally.
• Strong understanding of the drivers of teacher engagement.
• Knowledge of teacher resource platforms, lesson content usage, and educator needs throughout the academic year.
• Familiarity with quarterly and annual B2C subscription models and customer lifecycle marketing strategies.
• Familiarity with key marketing tools and platforms including Salesforce, Google Analytics, Looker, and email automation systems

Skills

• Exceptional copywriting, storytelling, and communication skills with the ability to translate complex product offerings into compelling messaging.
• Highly organised with the ability to manage multiple projects simultaneously.
• Strong analytical abilities, with proficiency in data-driven marketing techniques and reporting.
• Strategic thinking combined with hands-on execution skills.
• Skilled in stakeholder management and cross-team collaboration.
• Ability to analyse and interpret data to inform decisions and optimise campaigns

Qualifications

• Degree in Marketing, Communications, Business, Education or a related field (or equivalent work experience).
• Additional certifications in growth marketing or product marketing (desirable

ROLE OVERVIEW:

We are looking for an experienced Senior Product Marketing Manager to strategically lead the marketing of Tes Resources and Teach Starter; two core B2C products central to driving teacher engagement and enhancing educational outcomes globally.
In this pivotal role, you will shape and execute innovative marketing strategies aimed at acquiring, engaging, and retaining educators across our key markets. You will also play an influential role in advancing the Teacher Engagement initiative, a critical strategic priority for Tes designed to deepen educator interactions across the business.
This role demands close collaboration with cross-functional teams, including Product Management, Sales, Digital Marketing, Communications, and Customer Success, ensuring consistent messaging and alignment across all marketing channels.

KEY RESPONSIBILITIES:

1. Strategic Planning and Execution

• Lead comprehensive go-to-market strategies for Tes Resources and Teach Starter, targeting educators in the UK, Australia, US, and internationally.
• Actively participate in shaping and executing the broader Teacher Engagement strategic initiative.
• Manage multi-channel marketing campaigns encompassing digital, content, social media, events, and direct marketing, ensuring clear alignment with business objectives.

1. Messaging and Positioning

• Craft distinctive, clear, and impactful messaging that resonates deeply with educators, aligning closely with their evolving needs.
• Ensure consistency and clarity in messaging across all customer touchpoints, supporting strong brand presence and product differentiation.

1. Content Development and Thought Leadership

• Collaborate with content and creative teams to produce engaging and authoritative materials such as guides, blogs, case studies, videos, webinars, and infographics.
• Establish Tes as a trusted thought leader in the educational community through impactful content and engagement activities.

1. Market Intelligence and Competitive Analysis

• Maintain comprehensive market insights, regularly tracking and analysing competitor strategies, market trends, and policy developments within education.
• Convert insights into actionable recommendations, influencing both marketing tactics and product roadmap priorities.

1. Commercial Partnership Support

• Foster strategic partnerships and alliances to amplify product reach, effectiveness, and educator engagement.

1. Analytics, Performance, and Reporting

• Leverage analytics tools including Looker, Google Analytics, Intercom and Asana to continuously monitor and optimise campaign performance and ROI.
• Provide clear, actionable reports and insights to senior stakeholders to inform strategic decisions and enhance marketing effectiveness.

What You Need to Succeed

Experience

• A minimum of 5 years’ proven experience in product marketing within EdTech, SaaS, or education-focused sectors.
• Proven track record in product marketing, campaign planning, and delivery in B2C and/or EdTech contexts.
• Experience leading go-to-market activities and working with cross-functional teams.

Knowledge

• Deep understanding of the education market, educators’ needs, and challenges faced by schools globally.
• Strong understanding of the drivers of teacher engagement.
• Knowledge of teacher resource platforms, lesson content usage, and educator needs throughout the academic year.
• Familiarity with quarterly and annual B2C subscription models and customer lifecycle marketing strategies.
• Familiarity with key marketing tools and platforms including Salesforce, Google Analytics, Looker, and email automation systems.

Skills

• Exceptional copywriting, storytelling, and communication skills with the ability to translate complex product offerings into compelling messaging.
• Highly organised with the ability to manage multiple projects simultaneously.
• Strong analytical abilities, with proficiency in data-driven marketing techniques and reporting.
• Strategic thinking combined with hands-on execution skills.
• Skilled in stakeholder management and cross-team collaboration.
• Ability to analyse and interpret data to inform decisions and optimise campaigns.

Qualifications

• Degree in Marketing, Communications, Business, Education or a related field (or equivalent work experience).
• Additional certifications in growth marketing or product marketing (desirable)

What do you get in return?

• 25 days annual leave rising to 30
• 5% pension after probation
• State of the art city centre offices
• Access to a range of benefits via My Benefits World
• Discounted city centre parking
• Free eye care cover
• Life Assurance
• Cycle to Work Scheme
• EAP (Employee assistance programme)
• Monthly Tes Socials
• Access to an extensive Learning and Development menu

Who are Tes?
Tes has been supporting the education sector for over a century, growing and changing alongside the evolution of education. Today, Tes is focused on providing digital solutions to support school leaders and teachers with wellbeing, continuous professional development, safeguarding, SEND provision, flexibility through timetabling, and pupil behaviour management.
Our Vision is to power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education.
Tes has over 13m teachers in its online community and working relationships with 25,000 schools in over 100 countries. Tes helps schools find the teachers they need via a range of recruitment solutions; brings new teachers into the profession through initial teacher training; provides teachers with continuous professional development and world class safeguarding training. It also offers a range of expert tools for the classroom from timetabling, SEND provision, and behaviour management solutions to dynamic staff surveying and wellbeing tools. Tes brings educators together online so they can share expertise and teaching resources and it provides them with vital information, research and analysis about education via its fully digital Tes Magazine.
Tes is a global company employing over 600 people and operating across 10 offices, including in London, Sheffield, Hong Kong, Sydney, and Dubai.
We are proud of our people centric culture where everyone is driven to achieve the same goal. We are an agile organization striving for continuous improvement. We invest in our people with extensive learning and development opportunities and support our colleagues with various mentoring and career enhancement programmes.
Tes Global will ensure all qualified applicants receive consideration for employment without regard to race, sex, colour, religion, sexual orientation, gender identity, national origin or on the basis of disability. We invite applicants to contact us directly to identify any additional support required.
www.tes.com/tesgloba