FUEL THE TRANSFORMATION OF CONSTRUCTION WITH STORIES THAT DRIVE ADOPTION AND GROWTH
As a Senior Product Marketing Manager, you’ll combine vision with hands-on execution to shape go-to-market strategies, execute launches and enablement programs, and craft compelling stories that fuel adoption, retention, and growth across the construction industry’s key players who design, rent, sell, and build equipment.
You are a strategic communicator who inspires teams and translates product capabilities into clear value outcomes, ensuring they are understood across our key segments and ideal customer profiles, while inspiring teams across the company to rally around a bold vision.
With locations in Denmark and Canada, we offer a flexible work setup. You can choose to work from one of our local hubs, or opt for a hybrid or fully remote model within these countries.
Take a moment to get an inside look - Margarita, one of your potential new teammates, reflects on her experience in Marketing at Trackunit
WHO ARE YOU IDEALLY?
- Demonstrated expertise in Product Marketing, Product Management, or related roles in SaaS, IoT, or industrial/construction tech.
- Proven success in developing and executing GTM strategies and launches for complex B2B products, aligning cross-functional teams and leaders.
- A natural storyteller with strong written, verbal, and presentation skills who simplifies and synthesizes complex information for different audiences.
- Strong cross-functional leader with experience bridging multiple stakeholder interests in the pursuit of on-time successful delivery across parallel projects.
- Analytical mindset with experience using adoption metrics, customer insights, and market analysis to propel strategic business outcomes.
- Comfortable being externally facing in front of customers, partners, or industry associations.
- Curiosity-driven, adaptable, and motivated by making a measurable business impact.
Don’t meet every single requirement? No worries - this is what we’re looking for ideally, but if you’re particularly drawn to this role but your past experience doesn’t align perfectly with every qualification, we encourage you to apply.
OUR HIRING PROCESS
Don’t waste your time on writing the best possible cover letter for the job. We want you to create an impact that matters, and that’s not in the cover letter.
- Virtual meet and greet with Martin Roath, Director of Product Marketing, as well as one from the team.
- Personality-based interview. You will be asked to fill out an online personality assessment using use Hogan prior to the interview. Our Hogan assessment enables us to understand your abilities and how you align with our team culture. Instead of seeking ‘appropriate’ responses, the priority is to develop a meaningful exchange that illustrates your synergy with the Trackunit team.
- Assignment-specific interview. We want you to get an insight into some of the concrete work tasks or projects related to the role. You will be given a case to prepare prior to the interview, and at the interview, you will present the case to relevant colleagues and the team from People & Talent, who you’ll also work closely with in the job.
- If needed, throughout the process we will obtain references from former employers and do background checks for level specific, if you have not provided these yourself.
- Offer presentation and walk-through. We’re lucky to have you!
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