ABOUT VCLUSTER LABS

We are a venture-backed tech startup striving to be the leading force in enabling platform engineers. We raised +$30M from top-tier VCs such as Khosla Ventures (first investor in OpenAI, GitLab, Stripe, Doordash) and are in a hyper-growth phase looking for motivated people to complement our team. Our headquarters are in San Francisco (Salesforce Tower), but our team is distributed around the globe and we have a remote-first work culture.
We’re the company behind vCluster, an open-source technology for virtualizing Kubernetes (+10k GitHub stars). Open source is part of our DNA.
The adoption of our commercial product based on vCluster has grown extremely fast (multi-million dollar revenue) and our customer base includes some of the biggest companies in the world, including 6 Global Fortune 500 companies as well as some of the fastest-growing tech unicorns.

REQUIREMENTS

• 5+ years of enterprise software marketing experience, with at least 4 years in product marketing.
• Proven ability to translate complex technical concepts into clear, compelling messaging for technical and non-technical audiences.
• Experience in Kubernetes, containers, DevOps technologies, and the cloud-native ecosystem.
• Strong ability to develop, execute, and iterate go-to-market strategies for software products.
• Track record of building and maintaining sales enablement materials that drive pipeline and revenue growth.
• Ability to operate independently in a fast-moving startup environment, taking ownership of projects from ideation to execution.
• Comfortable collaborating cross-functionally with product, sales, developer relations, and demand gen teams to drive alignment.
• Experience with competitive analysis, positioning, and messaging development.
• Strong communication skills with a strategic mindset and execution focus.
• Public speaking experience (conferences, meetups, webinars, expert panels) is a plus.

WHY JOIN A STARTUP LIKE VCLUSTER LABS?

Since we are a fast-moving startup, you will not be number 14,589 in our company but rather become an essential part of our team right from the start:

• Fast Application Process: We will typically get back to you within a week. No need to polish your resume for us. Just send us some links (e.g. LinkedIn, etc.), answer a few questions about your previous experiences, and hop on a quick Zoom call with one of our team members to see if you’re a good fit. We will respond quickly and make hiring decisions within days rather than months.
• Open-Minded Work Environment: You can always speak your mind - no company politics or unnecessary formalities. We are operating in a lean, honest, and efficient way and we are looking for different perspectives, constructive feedback and creative, motivated people who want to make a difference.
• Grow With The Company: We are a small company right now but we are growing incredibly fast because we work on something that has a lot of value to engineering teams in large enterprises. Joining vCluster Labs early will give you the chance to advance much faster to the next step on the career ladder than in any larger company.
• Responsibility From Day 1: You will see right from the start that your work will immediately have an impact in our company and you can shape the future of this company together with the rest of our team. Grow with us and benefit from being part of this journey from the start.

As a Senior Product Marketing Manager at LoftLabs, you’ll play a pivotal role in shaping the narrative around our Kubernetes and platform engineering solutions. You will define how we position, message, and drive adoption of our products across key audiences, ensuring alignment between product, marketing, and sales. Your work will directly impact how we engage with developers, platform engineers, and cloud-native decision-makers.

• Messaging & Positioning – Develop crisp, compelling messaging and positioning that clearly articulates the value of our products to platform engineers, DevOps teams, and cloud architects.
• Content Creation – Own and produce core product marketing content, including whitepapers, case studies, website copy, pitch decks, and videos to drive awareness and engagement.
• Sales Enablement – Build and scale a comprehensive sales collateral library, including battlecards, competitor comparisons, objection-handling guides, and customer stories, to support our growing GTM team.
• Launch & GTM Strategy – Lead product release launches, executing LoftLabs’ product launch framework, setting success metrics, and ensuring marketing alignment across multiple channels.
• Customer & Market Insights – Conduct market research and ICP analysis, translating insights into high-impact marketing initiatives that drive product awareness and adoption.
• Competitive Intelligence – Monitor the market landscape, competitor positioning, and industry trends to craft differentiation strategies and enable sales teams.
• Community & Advocacy – Work closely with Customer Success and Community teams to amplify user success stories, community engagement, and customer advocacy.
• Cross-Functional Collaboration – Establish strong feedback loops with product, demand generation, sales, and customer success teams to ensure messaging and strategies align with business objectives.