Design, develop and implement marketing programs and pricing strategies for IDEXX Water products & services. Identify product growth opportunities. Develop product positioning, marketing and branding strategies, promotional programs, and related activities. Support new product development and business development as needed.

EDUCATION

Bachelor’s Degree or equivalent combination of education and experience required. Master’s Degree or equivalent in relevant field preferred.
Experience in strategy work preferred (management consulting, corporate strategy, or similar coursework)

Responsible for global marketing and program management for IDEXX Water products. Identify and quantify product growth and profitability opportunities through financial, market, and customer analysis. Develop and implement marketing programs that use new marketing collateral or tactics, new product introductions, pricing / offers, product combinations, and other tools to increase sales and profitability of targeted product lines. Manage and maintain marketing programs after launch.
Conduct customer research. Identify global customer needs and market trends and develop program strategies. Research competitive products to support program strategy.
Identify high potential new marketing and pricing programs through robust financial and market analysis.
Assist in building or build convincing business cases and estimate ROIs for new marketing programs, utilizing financial modeling and well-supported assumptions
Develop product positioning and messaging based on deep understanding of customer and prospect interests and needs
Collaborate and work cross-functionally to develop global marketing communication strategy and marketing campaigns. Ensure effective marketing and sales communication globally. Collaborate with regional commercial teams to move programs into the marketplace.
Use financial analysis and modeling to set pricing and margin strategy for marketing programs.
Define / achieve financial and other objectives for marketing programs.
Lead and manage cross functional project teams to develop programs and supporting workflows and processes. Coordinate internal resources as well as customer input to ensure programs are completed and delivered on schedule and are positioned for commercial success. Coordinate with product management, commercial operations, planning, sales, finance and others to manage projects and ensure overall program success.
Perform and / or supervise basic product management tasks necessary to support marketing program execution (e.g., manage change orders, SAP product and pricing updates, etc.).
In addition to leading our marketing program strategy, perform the following activities as needed:
Participate in business development activities as appropriate, such as technology development partnerships.
May lead marketing strategy for certain new product development projects, as assigned by manager (product design, market segmentation, launch plan).
May manage staff, assign work, monitor activities, evaluate performance and manage escalated / critical issues.
May administer employment actions, provide coaching and guidance to staff and promote staff training and development. May support the development and management of department policies and procedures.
May be responsible for budget setting, monitoring and control.