Senior Product Marketing Manager at Zenoti

Hyderabad, Telangana, India -

Full Time

Start Date

Immediate

Expiry Date

28 Apr, 26

Salary

0.0

Posted On

28 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Intelligence, Product Positioning, GTM Strategy, Content Generation, Demand Generation, Data Tracking, Technical Understanding, Communication Skills, Curiosity, Fast Paced Environment

Industry

Software Development

Description

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY. Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes. Zenoti powers more than 12,000 salons, spas, med spas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY. Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™ and unveiling a new brand video. To learn more about Zenoti visit: https://www.zenoti.com. What will I be doing? Market & Competitive Intelligence – understand our target audience, competitors as well as general innovation relevant to our industry Product Positioning – define and document product hierarchy, messaging, core market differentiation and create messaging for solutions and feature sets within our product GTM Strategy & Product Launches – own and manage GTM strategy for relevant product portfolio, including new product launches and major product releases Content Generation – deliver high-quality product marketing materials (brochures, sales decks, website copy, datasheets, battle cards, demo videos, etc.), as well as thought leadership materials in the form of blog articles, whitepapers, eBooks, videos, web pages, to support demand generation campaigns, sales cycles and product and features adoption Demand Generation – support and work with an extended marketing team on lead generation activities, with messaging, collateral and ensure sales has appropriate follow up materials and enablement tools to execute on leads What skills do I need? Adept at tracking and measuring impact with data Ability to understand complex technical products, and translate them into marketing deliverables Deliver and monitor market feedback to sales, marketing and product management teams Curiosity to learn and execute new ideas Excellent written and verbal communication skills, with ability to communicate complex information in a concise and compelling manner Can work in a fast paced, ever changing, startup environment BA/BS degree (MBA preferred) 5+ years of marketing experience 3+ years of prior experience in a marketing technology environment Experience in B2B SaaS strongly preferred Benefits At Zenoti, we believe that when people feel good, they are able to do great things. We enable our employees to unleash their potential by providing enriching career opportunities and dynamic financial rewards. We foster an enriching culture, supportive and dynamic work environment, and encourage our employees to balance life, work, and wellbeing. We offer all of our employees: Best in Industry base salary, plus bonus Eligibility to receive equity through company Employee Stock Option Plan Unlimited paid time off Flexible work hours Programs, classes and activities supporting your physical and mental wellbeing, led by Zenoti's dedicated Chief Wellness Officer Zenoti is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Responsibilities

The Senior Product Marketing Manager will be responsible for market and competitive intelligence, product positioning, and managing go-to-market strategies for product launches. Additionally, they will generate high-quality marketing content and support demand generation activities.