Senior Product Marketing Specialist (Lifestyle Hardware Product)

at  RAZER ASIAPACIFIC PTE LTD

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

• Develop and implement marketing plans, ensuring achievement of company and brand objectives
• Define market segment priorities and partner with relevant stakeholders to establish Go-To-Market strategies and plans to achieve the company’s set objectives
• Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product
• Conduct and do competitive benchmarking and product comparison
• Drive marketing asset production that the aim of creating content that will resonate and engage with our target audience through working closely with internal and external stakeholder teams. This includes the production of content creative briefs for social media platforms, digital content, PR etc.
• Work with relevant stakeholders like social media, Public Relations, and/or licensed/collab product supported and driven by talent/influencer partnership

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

• Develop and implement marketing plans, ensuring achievement of company and brand objectives
• Define market segment priorities and partner with relevant stakeholders to establish Go-To-Market strategies and plans to achieve the company’s set objectives
• Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product
• Conduct and do competitive benchmarking and product comparison
• Drive marketing asset production that the aim of creating content that will resonate and engage with our target audience through working closely with internal and external stakeholder teams. This includes the production of content creative briefs for social media platforms, digital content, PR etc.
• Work with relevant stakeholders like social media, Public Relations, and/or licensed/collab product supported and driven by talent/influencer partnerships