WHO WE ARE

At Origina, we are on a mission to change the software world.
We are the leading global independent software maintenance vendor for IBM, HCL, and VMware that Gartner™ consistently recognises as a forward-thinking alternative to traditional software mega vendors.
At Origina, our values of Trust, Fairness, Relationships, and Opportunities are the pillars of our competitive strength and the foundation of our culture. These principles reflect our beliefs about what is most important and guide us on our exciting and unwavering high-growth journey.
We believe in freedom of choice in the world of software and are a leader in the Right to Repair movement, both in the U.S and in Europe. As strategic partners, we help our customers protect the security and stability of their software, extend its longevity and lifecycle, and enhance its performance and functionality.
At Origina, we are proud of our unique and engaging culture. For two years running, we have been certified and recognised as a Great Place to Work™ for both our home office in Dublin and in our American headquarters in Plano, Texas. We have also been named as one of Ireland’s best small workplaces and best workplaces in tech.
Visit origina.com to learn more.

WHAT WE OFFER

• Competitive compensation that rewards achievement
• Hybrid, flexible working model
• Family Health, Dental & Vision Insurance from day 1
• Life insurance & Income Protection
• 23 days Annual Leave plus 2 company days with additional days earned based on your tenure
• Generous Maternity & Paternity leave policies
• 6% Pension match
• €200 annual wellness benefits
• €1,000 professional development benefit
• Flexibility of working remotely from anywhere for up to 4 weeks per year
• A dedicated Volunteer Day to give back to your community and support meaningful causes
• Employee Assistance Programme
• An inclusive environment with regular events organised by Engagement, and Diversity Committees
  Don’t worry if you don’t meet ALL the requirements, if you feel you would be a great fit for this role, we would love to hear from you! At Origina, the most important ingredient for us is our culture fit and recognising those that want to live our high-performance values of Fairness, Trust, Relationships, and Opportunities.
  Origina is an equal opportunity employer, and we’re proud of our ongoing efforts to foster inclusion in the workplace. Individuals seeking employment at Origina are considered without regard to race, colour, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
  By submitting your application, you agree that Origina may collect your personal data for recruiting, global organisation planning, and related purposes. Origina’s Candidate Privacy Notice explains what personal information Origina may process, where Origina may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Origina’s use of your personal information.

THE ROLE

The Senior Product Marketing Specialist plays a pivotal role in driving product success in the market by acting as the voice of the customer. This externally focused role is responsible for developing and executing go-to-market strategies, crafting compelling messaging and positioning, and enabling sales teams with tools and insights. The role requires deep market understanding, collaboration across product, sales, and partner teams, and a strong focus on customer advocacy and demand generation. Success is measured by market growth, customer acquisition, and lifetime value.

WHAT YOU’LL DO

• Develop a deep understanding of the target audience, market trends, and competitive landscape
• Research and document buyer personas and journeys, applying insights across sales tools and marketing content
• Build and execute go-to-market (GTM) strategies for product launches, including pricing in collaboration internal stakeholders
• Craft compelling messaging and positioning that resonates with B2B buyers and highlights the product’s value
• Analyse the competitive landscape and create enablement materials to support sales in competitive scenarios
• Provide insights to product teams to inform future offerings
• Create sales tools, training, and collateral to support internal and partner sales teams
• Develop and update use cases based on client interviews to demonstrate product value
• Champion the voice of the client by gathering customer experience insights through direct and indirect outreach
• Collaborate with partners to identify joint market differentiators and enhance marketing effectiveness
• Provide messaging for demand generation campaigns across content, digital, and event marketing.
• Support customer adoption, retention, and advocacy in partnership with the customer team
• Track and optimize key metrics including market growth, customer acquisition cost (CAC), and customer lifetime value (LTV).