WHO WE ARE

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.
In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.
With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.
From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

QUALIFICATIONS

• You’re a tenacious problem solver, tinkerer, and you thrive in ambiguity
• A data-driven approach and understanding of how web performance, usability, and other facets of web technologies like LLMs, voice search, and A/B testing can impact SEO and GEO
• A growth mindset and passion to continuously learn about web development and other intersections of SEO, GEO, and ASO
• Experience working daily with GenAI tools to expedite your research & outputs
• 6+ years SEO experience at a digital agency or in-house
• Expert knowledge about modern web technologies and understand server-side rendering, single-page applications, and how search engine & AI bots crawl a site
• Very strong understanding of HTML, JavaScript, CSS, JSON-LD, and Web Content Accessibility Guidelines
• Anecdotal evidence of how you’ve developed or implemented technical SEO and content recommendations that drove organic search channel growth and met a client’s business outcomes
• Expert ability to communicate your ideas and tactical recommendations to technical and non-technical audiences including executive stakeholders
• Data guides your every move, and you have a strong ability to frame a narrative around your recommendations, identify risks & blockers, and prioritize work against other feature work
• Demonstrated experience for how web performance, usability, and other facets of web technologies like LLMs, voice search, and A/B testing can impact SEO, with the experience & ability to create forecasting models estimating the impact of implementing work
• Expert experience with tools such as: Sparktoro, Screaming Frog, Google Search Console, Google Analytics, Amplitude, Looker Studio, SEMRush, seoClarity, Ahrefs, or any manner of LLM and AI-supported tools
• Can deftly manage workload and commitments on up to 4 client or business development projects at a time
• A tenacious approach to problem-solving and can navigate ambiguity with grace
• A self-starter who can operate independently across offices and in remote environments
• A growth mindset and passion to continuously learn about web development and other intersections of SEO & GEO (like Engineering, Design, and Content Strategy)

• Evolve with the AI Search landscape as new tools & methodologies are developed around AEO/GEO, and Generative AI models.Develop & deliver exec-level presentations that highlight SEO, ASO, and GEO insights, technical enhancements, content recommendations, training materials, etc., for internal and client teams
• Conduct technical SEO, GEO, and ASO audits with prioritized recommendations that interweaves with a product team’s roadmap of ongoing feature development work
• Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
• Build & maintain custom technical requirements that keeps up with industry changes & best practices that can be leveraged by the broader SEO team
• Design and implement automated regression tests with Test Engineers across multiple environments to identify site issues that impact SEO
• Collaborate daily with cross-disciplinary teams such as Engineering & Test Engineering, Analytics, Design, Content, Strategy, and Research to create an amazing product experience for our clients
• Drive audience & topic research for both SEO & ASO projects to influence content strategies for the client backed by data that looks way past just keywords
• Conduct client competitor research to develop meaningful, quantitative, and qualitative insights that drive an SEO Strategy but also directly ladder up to a client’s business goals.
• Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects that drive business impact and ladder up to clients’ business objectives
• Drive strategy for the product teams with a ‘data-driven mindset’ using analytics and other SaaS tools to better drive qualified traffic and enhance the conversion rate that directly drives client business impact
• Monitor SEO, GEO, and ASO industry trends to inform new strategies while also avoiding the trap of “shiny objects”
• Collaborate with client & project teams to create & maintain an ASO strategy for app store listings
• Drive collaboration on project work across many product team disciplines while also tapping into and elevating the work of the broader SEO team
• Work autonomously on up to four projects at a time
• Drive the Product SEO team to discover creative uses of our SaaS tools
• Support more junior team members and offer mentorship
• Be active on LinkedIn publishing thought leadership, sharing blog posts, and driving engagement & visibility for the TELUS Digital brand
• Support business development efforts as part of the “Offers” team within our Marketing Services team as bandwidth allows