ABOUT US

Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Job Summary: The Senior Program Manager will lead and oversee the execution of a national recruitment and advertising campaign to support the hiring efforts of a federal agency. The individual will be responsible for strategic planning, program development, media and advertising management, and stakeholder engagement to ensure effective campaign execution. This role requires a highly skilled professional with a background in advertising, marketing, public affairs, and government contracting.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree preferred).
• Minimum of 10 years of experience in program management, marketing, advertising, or public affairs, with at least 5 years in a leadership role.
• Demonstrated experience managing large-scale national advertising campaigns, including media planning, creative development, and digital marketing strategies.
• Strong knowledge of government contracting, particularly in federal recruitment, public affairs, and outreach programs.
• Experience working with high-profile stakeholders in government agencies, preferably in law enforcement or defense sectors.
• Proficiency in data-driven marketing, audience segmentation, and media analytics to optimize campaign performance.
• Expertise in event management software and CRM systems to track and manage candidate engagement.
• Ability to obtain and maintain a Public Trust or Secret Security Clearance.

PREFERRED QUALIFICATIONS:

• Experience managing contracts for federal agencies
• Prior experience managing subcontractors and teaming partners on government contracts.
• Familiarity with branding and messaging strategies tailored to diverse recruitment audiences.

WORK ENVIRONMENT & TRAVEL REQUIREMENTS:

• Remote work environment with occasional travel to client headquarters in Washington, DC, recruitment events, and key stakeholder meetings.
• Availability for high-level strategic meetings and real-time campaign adjustments as needed.
  Location: Remote with intermittent travel to designated client facilities as needed.
  This is an exciting opportunity to lead a high-impact national recruitment initiative supporting a premier federal agency. If you have the experience, leadership, and expertise to drive recruitment marketing success at the national level, we encourage you to apply!
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• Program Leadership & Strategy: Oversee the strategic planning, development, and execution of a national advertising and recruitment campaign aligned with hiring objectives.
• Stakeholder Engagement: Serve as the primary point of contact for the client’s outreach team, collaborating with in-house public affairs staff and external partners.
• Advertising & Media Strategy: Develop and implement comprehensive advertising plans across television, radio, digital, print, and social media platforms to maximize outreach and engagement.
• Project & Performance Management: Monitor and evaluate campaign effectiveness, utilizing pre- and post-advertising research, tracking key performance metrics, and adjusting strategies as needed.
• Budget & Resource Allocation: Manage program budgets, ensuring efficient allocation of resources while maintaining high-quality campaign execution.
• Recruitment Event Planning & Execution: Plan and coordinate national recruitment events, including assessment centers and special hiring initiatives.
• Technology & Innovation: Oversee the implementation of event management and tracking software to improve candidate engagement and recruitment efficiency.
• Compliance & Reporting: Ensure adherence to federal acquisition regulations (FAR), contract requirements, and data security policies, providing regular reports and analysis to government stakeholders.