Senior Programmatic Analyst at Click Here Digital

Baton Rouge, Louisiana, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Oct, 26

Salary

0.0

Posted On

14 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Programmatic Advertising, DV360, CM360, Connected TV, Google Analytics, StackAdapt, Google Tag Manager, Data Analysis, Campaign Management, A/B Testing, Quality Assurance, Strategic Planning, Client Communication, Budget Management, Omni-channel Strategy, Mentorship

Industry

Advertising Services

Description

JOB OVERVIEW: A SENIOR PROGRAMMATIC ANALYST WILL MANAGE A PORTFOLIO OF KEY ACCOUNTS IN A VARIETY OF INDUSTRIES AND VERTICALS. THE IDEAL CANDIDATE WILL BE A SUBJECT MATTER EXPERT IN PROGRAMMATIC ADVERTISING AND SOLUTIONS (EX. DV360, CM360, GOOGLE ANALYTICS, GOOGLE TAG MANAGER, STUDIO, & GOOGLE WEB DESIGNER). Job Responsibilities: * Directly manage a portfolio of Click Here Digital’s key accounts on platforms, including but not limited to: * Manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and ClickIQ. * Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, StackAdapt, and DV360. * Manage digital audio campaigns through StackAdapt, Spotify, and additional streaming channels. * Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities. * Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful. * Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement. * Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks * Generate regular reports to monitor campaign performance and communicate key insights to clients. * Analyze large data sets to provide actionable insights and client-facing reports. * Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies. * Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed. * Provide oversight and troubleshooting support for programmatic accounts. * Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team. * Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed. * Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising. * Perform additional duties as assigned. REQUIRED QUALIFICATIONS: * Minimum 3 years of experience with Programmatic campaign management * Minimum 2 years with Connected TV management * Experience and strong understanding of programmatic advertising. * Experience and strong understanding of Connected TV advertising * Experience using industry tools such as Google Analytics, DV360 (Display & Video 360), StackAdapt * Ability to analyze data sets and identify trends based on industry KPIs. * Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. * Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. * Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights. * Excellent time-management and organizational skills * Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat) * Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance. * Demonstrates mentorship and leadership skills with experience in training and guiding junior team members. * Comprehensive, up-to-date understanding of industry trends, best practices, and emerging Programmatic tools to drive competitive strategies. * Demonstrates strong attention to detail in QA of programmatic accounts while effectively troubleshooting and resolving campaign performance or setup issues. * Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients. Preferred Qualifications: * Google certifications (Google Analytics, Google Ads) * Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar * Experience with paid search, paid social media, or CTV * Experience in automotive, legal, and/or medical verticals * Strong understanding of advertising and marketing principles, particularly for online audiences

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Responsibilities

Manage a portfolio of key accounts by executing and optimizing programmatic advertising campaigns across various platforms including DV360 and StackAdapt. Provide data-driven insights, generate performance reports, and mentor junior analysts to ensure KPI benchmarks are met.