Senior Programmatic Campaign Manager at Citi

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

08 Apr, 26

Salary

0.0

Posted On

08 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Programmatic Buying, DV360, Campaign Architecture, Bid Strategies, Optimization Techniques, Performance Reporting, Risk Management, Quality Assurance, AdTech, MarTech, Analytical Skills, Communication Skills, Mentoring, Problem Solving, Decision Making, Financial Services

Industry

Financial Services

Description

Maintain expert-level, hands-on proficiency in leading programmatic buying platforms, including non-negotiable expertise in DV360, to develop and implement advanced campaign architecture, intricate bid strategies, and complex optimization techniques. Contribute to the identification and evaluation of best-in-class media solutions. Develop and present comprehensive performance reports and recommendations to stakeholders. Contribute to risk and control processes, ensure meticulous documentation of strategies and execution, perform quality assurance (QA) protocols, and assist with billing forecasting and reconciliations for programmatic media spend. Experience with Amazon and Yahoo DSPs is a plus. 6-10 years of progressive and proven experience within programmatic media, encompassing significant hands-on execution and strategic contribution, whether client-side, publisher-side, or agency-side. Expert-level proficiency and extensive hands-on experience running campaigns in DV360. Demonstrated expert-level proficiency and extensive hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of driving significant performance improvements through advanced optimization techniques. Experience with Amazon and Yahoo DSPs is a plus. Proven success in mentoring junior programmatic team members and contributing to team development. Deep and comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions), including their strategic application and integration. Strong strategic thinking, problem-solving, and decision-making capabilities. Superior analytical skillset, with a proven ability to derive and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes. Proactive understanding of the future of media in a privacy-first world, with the ability to contribute to anticipating and navigating industry changes. Excellent communication, presentation, and negotiation skills, capable of effectively engaging stakeholders across a matrixed organization. Experience working closely with legal, compliance, and procurement teams on technology-related initiatives in a highly regulated environment. Financial services experience is a strong plus. Highly organized, process-driven, and capable of managing complex initiatives in a fast-paced, dynamic environment. Bachelors/University degree or equivalent experience ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: Jan 14, 2026 ------------------------------------------------------

Responsibilities

The Senior Programmatic Campaign Manager will lead programmatic buying platforms, develop advanced campaign architecture, and implement intricate bid strategies. They will also present performance reports to stakeholders and ensure quality assurance in programmatic media spend.