Senior Publicity and Partnerships Manager at EF Education First / Hult

Cambridge, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

135000.0

Posted On

07 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Partnerships, Publicity, Communications Strategy, Project Management, Relationship Building, Content Strategy, AI, SEO, Negotiation, Stakeholder Management, ROI Tracking, Media Relations, B2C Communications, Travel Industry Knowledge, Written Communication, Verbal Communication

Industry

education

Description

Experience a renaissance in the travel industry as the tour operator business continues to grow at EF World Journeys, a leader in guided, experiential travel. We connect cultures, communities, and people through guided group travel across our portfolio of tour operator brands, including: * EF Ultimate Break (ages 18–35) * EF Go Ahead Tours (all ages, including multi-generational travelers, and custom group tours) * EF Adventures (active, adventure-focused travel for ages 14+ when accompanied by an adult) EF World Journeys is part of EF Education First, a global education company with a nearly 60-year legacy. For almost six decades, EF has delivered immersive, educational travel experiences supported by 24/7 global assistance, affordable payment plans, and access to more than 400 destinations worldwide. Since 1965, EF has been committed to opening the world through education—and at EF World Journeys, we bring that mission to life by helping travelers of all ages connect with new places, cultures, and a global community of curious explorers. About the role:  Are you a professional storyteller? A relationship builder? A strategic brand leader? Are you motivated by purpose-driven work that helps Americans and Canadians explore—and learn about—the world? We’re seeking a seasoned communications professional who understands how a partnership with another company or celebrity can help elevate our tour operator brands to know heights. Do you have experience in driving brand partnerships that lead to increased media buzz, the sort of publicity that helps us attract more travelers, increasing awareness across all our travel brands. You’ll be equal parts strategist, project manager and partnership builder—someone who understands how content, AI, and SEO intersect, and who knows how to build mutually beneficial brand relationships that break through within the context of a larger integrated communications and marketing team. This role reports to the Vice President of Communications and Industry Relations and works closely with Brand Marketing, Content and Social Media Marketing, Tour Development, Operations, Sales, Finance, and Strategy. The position will primarily support EF Go Ahead Tours [http://www.efgoaheadtours.com/] and EF Adventures [http://www.efadventures.com/], with occasional project-based support for EF Ultimate Break [http://www.efultimatebreak.com/]. Ultimately, your work will inspire travelers of all ages to book life-changing experiences around the globe—deepening cultural understanding and helping make the world a better place. As Brand Partnerships Lead, you will: * Oversee primary ownership of brand partnerships, with more selectively defined public relations responsibilities across strategy, project management, and other functions. Role is focused on: * End-to-end partnership strategy development that aligns to brand KPIs. * Identification, sourcing, outreach and negotiation, and management of partnerships with DMOs, tourism ministries, associations, brands, and talent * Partnership management that includes building integrations from the ground up and maintaining growth and optimizations of partnerships. * Management of activations, securing internal alignment with stakeholders across EF World Journeys marketing, tour development, operations, engineering, etc. * Track, analyze, and deliver reporting on ROI to internal stakeholders and brand partners as necessary. * Identify, develop, propose, negotiate, and manage partnerships with tourism industry associations, destination marketing organizations, tourism ministries, and well-known brands or talent that support mutual business goals. * Collaborate with the Communications and Industry Relations team on defined public relations projects to support an integrated communications programming, strategies, and editorial calendars aligned to business objectives and key performance indicators for EF World Journeys’ tour operator brands (primarily EF Go Ahead Tours and EF Adventures). * Partner cross-functionally with Brand Marketing, Content and Social Media, Tour Development (Market Development), Creative, Sales, Operations, Customer Service, and other stakeholders to drive awareness and consideration. As a Project Manager, other roles can include: * Managing multiple projects simultaneously, maintaining strong organization and momentum from concept through execution. * Developing and evolving brand and partnership messaging in close partnership with senior leaders, including: * Proposals, FAQs, and other collateral supportive of partnership engagement * Staying ahead of seasonal, cultural, and industry trends to create a consistent “drumbeat” of compelling stories across consumer, travel, business, and local media. * Collaborate with Data Analytics and other teams to surface insights and trends on brand partners that resonate with media or partners * When defined, this role could also support functions across public relations that could include: content development and writing, events support, supporting executive meetings, inclusive of messaging support and/or meeting preparation. * Media relations experience a plus. * Agency experience a plus.   For this role, you will have: * 8–10 years of B2C communications or brand partnership experience (travel and/or lifestyle experience strongly preferred). * Background in public relations – inhouse or through an agency relationship, preferred * A passion for communications and brand partnerships with a proven track record of supporting high impact publicity efforts or campaigns. * Exceptional written and verbal communication skills. * The ability to manage multiple priorities with minimal supervision in a fast-paced, entrepreneurial environment. * Strong proactive outreach skills, paired with excellent organization and attention to detail. * A demonstrated ability to build partnerships from the ground up. * Experience collaborating successfully across departments. * Sound judgment in prioritizing initiatives based on impact and business value. * Strong interpersonal and relationship-building skills. * A Bachelor’s degree in communications, journalism, or a related field (relevant professional experience may be considered in lieu of formal education). Why you’ll love working here: Perks, Benefits, and more! This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect: * Commitment to professional growth: robust monthly calendar of trainings and workshops * Four weeks paid vacation your first year, ten paid holidays, and two floating holidays * Exciting business travel opportunities * 25% company match on your 401(k) contributions * Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance * Dependent care, healthcare and commuter Flex Spending Accounts (FSAs) * Access to fertility care and family-building support * Wellness benefits including a yearly fitness reimbursement * Frequent social and learning events, including access to our employee-run resource groups * Robust Employee Assistance Program * Tenure-based sabbatical eligibility * EF Product Discounts (discounts on travel, international language schools, Au Pair program and more) * Discounts at local venues and businesses * Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week. * Compensation range for this role is $100,000-$135,000 based on experience. About EF Education First Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures. For over half a century, we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference. Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact. Learn more about life at EF: LinkedIn [https://eur01.safelinks.protection.outlook.com/?url=https://www.linkedin.com/company/ef-education-first/&data=05%7c02%7ckeri.charles%40ef.com%7c337f674adc4641a3d0f108de68c98ea3%7cf0d1c6fddff0486a8e91cfefefc7d98d%7c0%7c0%7c639063412051291259%7cUnknown%7cTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7c0%7c%7c%7c&sdata=OZnQKUmcQHN6GCpFTjZy8euLf65g56zqTC%2BGCuszkBc%3D&reserved=0] | Instagram [https://eur01.safelinks.protection.outlook.com/?url=https://www.instagram.com/careers.ef/&data=05%7c02%7ckeri.charles%40ef.com%7c337f674adc4641a3d0f108de68c98ea3%7cf0d1c6fddff0486a8e91cfefefc7d98d%7c0%7c0%7c639063412051320246%7cUnknown%7cTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7c0%7c%7c%7c&sdata=6422yofz3hKl%2B29HjJ3C3EFx%2BeP4wRBwsTb58RXO0w8%3D&reserved=0] | TikTok [https://eur01.safelinks.protection.outlook.com/?url=https://www.tiktok.com/%40careers.ef&data=05%7c02%7ckeri.charles%40ef.com%7c337f674adc4641a3d0f108de68c98ea3%7cf0d1c6fddff0486a8e91cfefefc7d98d%7c0%7c0%7c639063412051339932%7cUnknown%7cTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7c0%7c%7c%7c&sdata=glzyii/OManLOJ85IDZGqhVt4vn%2B0/RiCs1FTRNnQd4%3D&reserved=0]

Responsibilities

This role involves overseeing primary ownership of brand partnerships, focusing on end-to-end strategy development, sourcing, outreach, negotiation, and management of relationships with DMOs, tourism ministries, brands, and talent. The manager will also collaborate on defined public relations projects to support integrated communications programming for EF World Journeys’ tour operator brands.