Overview
Betfred have an exciting opportunity for a driven individual wanting to further their career in the digital marketing sphere. Not only will you be joining an exciting and expanding team, but you’ll also be working among likeminded sport enthusiasts with a wealth of knowledge in the online gambling industry.

This role is within a team responsible for the planning, execution and optimisation of outbound real-time marketing communications. The successful candidate will:

• Possess a genuine passion for sports with varied in-depth knowledge, particularly in horse racing and football. Utilising this enthusiasm to deliver reactive, content rich messages to customers in real-time.
• Be responsible for managing customer segmentation, message conception and delivery via instant messaging systems; along with an involvement in the team’s overall strategy.
• Be strategic in maximising campaign performance through constant testing, measurement, refinement and optimisation.
• Have the opportunity to demonstrate a creative flair, analytical prowess and overall passion for success in a highly ambitious and results driven team.
• Be able to work midweek evenings and every second weekend

Responsibilities

• Identify key sporting events suited for real-time marketing, define data driven customer segments and execute multi-channel marketing campaigns.
• Assist with events planning to identify key opportunities.
• Develop an awareness of evolving trends in the sports betting industry and remain on top of competitor analysis.
• Liaise with other teams within the business and share knowledge to increase brand cohesion.
• Contribute to and execute testing plans.
• Work with service providers to implement and develop new offerings and technologies.
• Ensure regular reporting and ongoing analysis of campaigns; subsequently provide recommendations regarding segmentation, market selection and content.
• Ensure all campaigns adhere to compliance procedures and agreed sign-offs.

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.
Skills & Experience

FEEL VALUED

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.
  We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

This role is within a team responsible for the planning, execution and optimisation of outbound real-time marketing communications. The successful candidate will:

• Possess a genuine passion for sports with varied in-depth knowledge, particularly in horse racing and football. Utilising this enthusiasm to deliver reactive, content rich messages to customers in real-time.
• Be responsible for managing customer segmentation, message conception and delivery via instant messaging systems; along with an involvement in the team’s overall strategy.
• Be strategic in maximising campaign performance through constant testing, measurement, refinement and optimisation.
• Have the opportunity to demonstrate a creative flair, analytical prowess and overall passion for success in a highly ambitious and results driven team.
• Be able to work midweek evenings and every second weeken

Responsibilities

• Identify key sporting events suited for real-time marketing, define data driven customer segments and execute multi-channel marketing campaigns.
• Assist with events planning to identify key opportunities.
• Develop an awareness of evolving trends in the sports betting industry and remain on top of competitor analysis.
• Liaise with other teams within the business and share knowledge to increase brand cohesion.
• Contribute to and execute testing plans.
• Work with service providers to implement and develop new offerings and technologies.
• Ensure regular reporting and ongoing analysis of campaigns; subsequently provide recommendations regarding segmentation, market selection and content.
• Ensure all campaigns adhere to compliance procedures and agreed sign-offs