At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Drive the regional Channel agenda for all the categories:

• Develop a 3 years channel and portfolio strategy
• Build a channel mindset shift into all commercial teams
• Understand channel trends – Where and How to WIN
• Define the channel strategy to maximize all growing retail environments
• Translate specific channel opportunities into channel projects
• Create the short- and long-term plan to close market share gaps
• Identify channel/retailer white gaps and build an action plan
• Define portfolio strategies and provide clear input and needs to EUNA Marketing and Global Sales
• Support and guide the countries on challenges and opportunities
• Identify regional business opportunities to maximize efficiency, sales and profitability

Lead the regional Shopper and Customer Marketing team and agenda for all categories:

• Leadership responsibility of 2 Regional S&CM Managers
• Identify and drive, via the shopper managers, the category solutions to maximize all channel opportunities
• Secure all category plans are align with the channel strategies
• Lead overarching category projects
• Lead consistency in execution across categories, channels and countries

Lead and drive the sales strategic planning process:

• Lead and prepare the regional PMCPs together with EUNA Marketing
• Lead the Annual Business Plan (ABP) from a sales perspective, together with finance and marketing
• Responsible for Sales KPIs yearly target setting
• Follows up on target compliance and build an action plan with local teams
• Identify opportunities to expand value and profitability