Senior Regional Marketing Specialist at Okta

Washington, District of Columbia, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

161000.0

Posted On

07 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Program Planning, Demand Generation, Event Coordination, Digital Marketing, Performance Reporting, Salesforce, 6sense, Project Management, Data Analysis, Email Copy, Audience Targeting, Campaign Briefs, Communication, Organizational Skills, Prioritization, Editing

Industry

Software Development

Description

Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. Title: Senior Regional Marketing Specialist Okta is looking for a motivated and detail-oriented Senior Regional Marketing Specialist to support the development, execution, and optimization of demand generation programs across our AMER Strat and SLED Regional Marketing teams. In this role, you’ll collaborate with cross-functional teams to plan and execute impactful marketing initiatives that drive engagement and pipeline growth. From event coordination to digital programs and performance reporting, you’ll play a critical role in ensuring operational excellence and marketing success. Key Responsibilities: Program Planning and Execution: Collaborate with AMER Strategic and Public Sector Marketing and Sales teams to plan and implement demand generation programs, including online and offline campaigns. Support activities such as regional events, inbound and outbound digital marketing, and more. Team Collaboration and Communication: Act as a liaison between the AMER regional marketing team and other segment marketers (Commercial, Enterprise) as well as the xDR teams. Ensure seamless information sharing and alignment across teams for program success. Project Management: Partner with internal teams and external resources to support the creation of high-quality campaign assets, including email copy and sequences, targeted offers, and marketing materials. Performance Reporting: Track and analyze channel performance, program ROI, and marketing funnel health. Provide actionable insights to improve the effectiveness and efficiency of marketing campaigns by region. Operational Support: Assist with Salesforce campaign creation, audience targeting via 6sense, and development of campaign briefs. Create enablement tools and materials for sales teams, including SDRs and Account Executives, to ensure program alignment and readiness. Qualifications: 1-2 years of experience in B2B tech marketing; experience in B2G is a plus. Familiarity with marketing and sales tools such as Salesforce, Splash, 6sense, Marketo, and Asana. Analytical mindset with strong data analysis and reporting skills. Previous experience in a sales development or sales support role is a plus. Excellent written, verbal, and presentation communication skills. Strong attention to detail, particularly in writing and editing content. Exceptional prioritization, organizational, and project management abilities. Willingness to travel as needed. #LI-Hybrid P24096_3318119 Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $107,000—$161,000 USD What you can look forward to as a Full-Time Okta employee! Amazing Benefits Making Social Impact Developing Talent and Fostering Connection + Community at Okta Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/. Some roles may require travel to one of our office locations for in-person onboarding. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.

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Responsibilities

This role involves collaborating with AMER Strategic and Public Sector Marketing and Sales teams to plan and execute demand generation programs, including online and offline campaigns and regional events. The specialist will also track and analyze channel performance, ROI, and funnel health to provide actionable insights for campaign improvement.