Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!
At Vital Farms, we are proud of our incredible stakeholders, and the diversity they represent from all areas and communities in which we operate and serve. We view this as a source of strength for us and your job is to help us make it even better.

WHO WE ARE:

Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food.

YOUR ROLE:

Reporting into the Senior Director of Sales Natural, this team leader will grow our presence in the Natural Regional and Independent space across the total U.S. As one of the strongest brands in the natural space, you will have the opportunity to help develop the strategy to further grow our presence across the country and drive strong relationship with a unique retailer base. A successful candidate will have strong sales experience building customer specific business plans and strategies with the natural landscape, establishing multi-level relationships with key customers, as well as the ability to train and lead a sales team. Collaboration with internal Vital Farms partners (Business Development and Category) and the cross-functional HQ team (marketing, shopper marketing, supply chain, finance) is critical to success in this role.

WHAT YOU’LL DO:

Sales Strategy and Execution

• Lead the Natural Regional and Independent Sales Team of 3 crew members, strategically located across the United States
• Develop channel and account specific strategies to drive sales growth and increase market share in alignment with Vital Farm’s overall sales, distribution, and KPI goals and objectives.
• Conduct regular business review calls to identify customer needs, promote products, optimize promotional plans and drive sales growth.
• Identify sales opportunities, analyze market trends, and stay up to date on competitor activities to optimize sales strategies.

• Collaborate cross-functionally with internal teams to ensure alignment of sales objective and execution plans.

  Team Management and Customer Relationships

• Build and promote strong, long-lasting strategic customer relationships by partnering with their leadership teams and understanding their needs (Natural Grocers Co-op. INFRA, Fresh Thyme, The Fresh Market)

• Manage relationships and agreements with brokers and distributors, setting goals/targets and ensuring execution.
• Continuously expand the customer base and identify new business opportunities to increase market penetration.

• Work across the People Team and Sales Leadership to ensure the development of people in span of control through PD and QC processes throughout the year

  Sales Reporting and Analysis

• Leverage customer and syndicated data to track consumption, distribution, pricing and sales to ensure the team is on track to hit company goals.

• Guide team to plan annual promotional plans and ensure trade spending is effective and driving distribution growth targets
• Evaluate sales promotional/ trade spending and effectively track ROI
• Identify emerging markets and market shifts while being fully aware of new products and competition status.
• Conduct monthly and annual team reviews to drive accurate and timely forecasts for expected demand, trade plan, and promotional trade spend