JOB SUMMARY

The Walt Disney Company (TWDC) Audience Research and Measurement department is responsible for delivering data driven solutions and audience insights across a number of our media divisions, including Disney Advertising, Disney+ EMEA Original Productions, Content Sales and Media Networks.
This role is part of the team supporting the Disney Advertising Sales department. The team is responsible for the UK and regional EMEA insight delivery across Disney+ Advertising Tier as well as supporting advertising partnerships across our world leading entertainment brands – Disney, Pixar, Marvel, National Geographic and ESPN. This role will predominantly focus on the Disney+ Ad Tier and National Geographic, but the successful candidate would be expected to support across other brands mentioned, too.
Using a range of tools and methodologies, this multifaceted role plays a crucial part in driving advertising revenues through combining audience understanding with commercial application. You will be the voice of the consumer, from pitch work through to campaign evaluation.
The role will support the Senior Manager and Manager, Audience Measurement and Insight, and works in partnership with the wider Disney insights teams.

THE EXPERIENCE WE REQUIRE FROM YOU:

• Experience working within a commercial media research and insights team
• Proven experience in analysing and interpreting BARB audience data, using TechEdge to analyse industry viewership data and inform strategic decision-making
• Experience cross-tabbing syndicated datasets from the UK media landscape (e.g. TGI and GWI)
• Motivated by understanding drivers of advertising effectiveness and customer behaviour
• Comfortable presenting research findings to senior-level stakeholders
• Highly numerate with ability to turn data into insights in an interesting, engaging and commercially relevant way
• Comfortable working on projects independently
• Able to manage and prioritise multiple deadlines simultaneously
• Preferred: Experienced in a range of advertising effectiveness methodologies including 1st and 3rd party data as well as traditional approaches, scripting, data analysis, report writing.