Senior Retention Manager France (all genders) at Sunday Natural Products GmbH

Berlin, , Germany -

Full Time

Start Date

Immediate

Expiry Date

26 Feb, 26

Salary

0.0

Posted On

28 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Retention, Loyalty Programs, CRM, Data Analysis, E-commerce, D2C, French Market Knowledge, Copywriting, A/B Testing, Churn Rate Optimization, Campaign Management, Cohort Performance, Hands-on Mentality, Organizational Skills, Health & Wellness Industry Knowledge

Industry

Health;Wellness & Fitness

Description

Your role As our (Senior) Retention Manager France (all genders), you are the architect of our customer retention & loyalty, responsible for maximizing Customer Lifetime Value (CLV) and driving scalable retention growth in the French market. Proactively identify, champion, and implement French-market-unique retention initiatives, such as local payment methods, specific holidays or cultural moments that go beyond the central plan Manage and execute all localized campaigns using our existing CRM/Marketing Automation platform Bloomreach in close collaboration with Central CRM Operations Act as the primary interface between the French country Manager/local team and the Central CRM team, ensuring seamless communication and alignment on local needs and global priorities Constantly analyze customer behavior, identifying churn risks and optimizing retention pathways to increase CLV and repeat purchase rates Propose and lead the implementation of rigorous A/B tests and experimentation on French-specific elements in messaging, incentives and timing to continually lift performance Own and monitor key retention KPIs, including repeat purchase rates, cohort performance, and loyalty program results, translating data into actionable strategies Your profile You have 5+ years of experience in CRM, Retention Marketing, or Customer Lifecycle Management in E-commerce or D2C You know the French market inside out. You understand local consumer psychology, purchasing habits, and what drives loyalty in France specifically You are comfortable working with data (cohorts, CLV, churn rates) and can translate numbers into actionable strategies You speak French on C2 level with excellent copywriting skills (you know how to speak to the French customer) and are fluent in English for internal coordination Experience in the supplement, nutrition, or health & wellness industry is a strong plus You have a hands-on mentality, are highly organized, and thrive on ownership and responsibility What we offer An appealing discount on all of our products – from essential oils to vitamins & nutrients We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas Inviting office spaces with access to plenty of organic teas and superfoods from around the world We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day Apply with your CV and cover letter. Contact Sarah Schubert

Responsibilities

The Senior Retention Manager is responsible for maximizing Customer Lifetime Value and driving retention growth in the French market. This includes managing localized campaigns, analyzing customer behavior, and optimizing retention pathways.