At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
We seek an inquisitive, highly analytical, and detail-oriented Data Analyst experienced in Retention Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates who can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A passion for solving problems around segmentation strategy, retention spend optimization, and guiding profitable growth for the business is essential for success. You’re an excellent fit for this role if you’re comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes.

• Own the analytics workstream of the reinvestment budget including optimizing spend, projecting costs, and guiding strategy to improve customer lifetime value
• Analyze customer behavior, retention trends, and lifecycle metrics to identify key drivers of engagement and churn
• Build and maintain dashboards, reports, and models to track retention performance, reinvestment, and program ROI
• Partner with marketing, product, and analytics teams to design and implement targeted retention initiatives
• Conduct cohort, segmentation, and behavioral analyses to uncover actionable insights
• Present findings and recommendations to senior stakeholders to inform strategic decisions