Senior Retention Strategy and Content Manager at Dyson

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

12 Sep, 26

Salary

0.0

Posted On

14 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Strategy, Customer Lifecycle Management, Retention Strategy, Data Analysis, A/B Testing, RFM Segmentation, Loyalty Program Management, Cross-functional Leadership, Content Strategy, Customer Experience (CX), SEO Tactics, KPI Monitoring

Industry

electrical;Appliances;and Electronics Manufacturing

Description

About The Role: Key Responsibilities Design and Deliver Distinctive Owner Experiences Lead the creation and execution of unique, relevant, and memorable customer interactions across all channels Synchronize key initiatives—owner exclusives, pre-launches, events, personalized recommendations, and unique services—to drive engagement and retention. Identify and remove bottlenecks (e.g., multiple emails at sign-up), applying Behavioral insights and AI-driven solutions to continuously optimize. Lead CRM Lifecycle Strategy Design CARE Lifecycle Journeys to help owners get the most from their Dyson across their 2-3 year lifecycle Create relevant content define communication cadence based on needs of each SKU. Integrate S&A in Customer Lifecycle Collaborate with Revenue functions to create Upsell/X-Sell/Upgrade moments Drive Opt-In and Registration Optimize onboarding journeys—registration, account creation, and profile enrichment—across all touchpoints (including unboxing and accessories). Expand Owner Value Proposition Define and evolve a compelling value stack that incentivizes machine registration, opt-in, and enriched profiles. Identify key drivers that motivate portfolio growth and deeper engagement. Incubate and activate referral and loyalty programs. Use customer data and RFM segmentation to identify advocate segments, deepen relationships, and amplify recommendations (e.g., Owners Squad). Support trade-in programs and churn reduction initiatives. Collaborate with CRM Strategy lead on propositions to incorporate into CARE Lifecycle. Build Owner Advocacy Brief and direct 360° owner campaigns, explore UGC and in-app opportunities, and deploy effective SEO tactics. Partner Across Functions Collaborate with E-Commerce and CRM teams to transition prospects to owners and ensure consistent, unified journeys. Own Measurement and Continuous Improvement Set and monitor KPIs, ensuring always-on satisfaction tracking. Lead A/B testing and data-driven enhancements to scale successful initiatives. About You: Proven success leading cross-functional teams (product, data, creative, commercial, connectivity, engineering). Deep understanding of CRM, loyalty, and customer experience strategies. Strong analytical skills; able to translate insights into clear actions. Relentless attention to detail and commitment to improving customer value. #LI-CY1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

Responsibilities

Lead the design and execution of customer retention strategies and lifecycle journeys to enhance owner engagement and loyalty. Collaborate across functions to optimize onboarding, drive registration, and implement data-driven improvements to the customer experience.