SENIOR SALES MANAGER, NORTHWEST

Job Req ID: 50953
Posting Date: 12 Sept 2025
Function: Sales and Commercial
Unit: Business
Location:New Bailey, Manchester, United Kingdom
Salary: Competitive with excellent benefits

THE SKILLS YOU’LL NEED

Commercial Acumen
Customer Relationship Management
Inclusive Leadership
Sales Strategy
Sales Performance

ABOUT US

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.
We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.
We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

DON’T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We’re committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you’re excited about this role but your past experience doesn’t align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

• Strategic Planning: You will develop and execute a comprehensive account management plan focused on securing large volumetric deals across the key pillars of the product line. Identify target segments within your regional health and social care setting and align BT’s Health Strategy. Use all communications tools, business development function, clinical board and BT Health professional networks to your advantage, and as appropriate in advancing and executing your strategy.
• Thought Leadership: Establish yourself as a thought leader and industry authority within the Health and Social Care Sector, representing BT at industry events, conferences, and forums. Contribute to internal knowledge-sharing initiatives, keeping abreast of the latest market trends and developments.
• Market Analysis: Conduct thorough market research and analysis to identify key trends, emerging opportunities, and competitor strategies within the sector. Leverage this understanding to inform the business development strategy and maximise our competitive advantage.
• Relationship Management: Cultivate and maintain strong relationships with key stakeholders within the sector at a C-Suite Level, including; senior executives, decision-makers, clinical leaders and key influencers. You will understand the problem and act as a trusted advisor and strategic partner, demonstrating BT’s value proposition, and commitment to driving digital transformation.
• Solution Selling: Collaborate closely with cross-functional teams, including business development, solution architects, product specialists, and technical experts, to create innovative and tailored solutions that address the unique challenges of the sector. Present these solutions effectively to potential customers and guide them through the buying process.
• Collaborate effectively: Manage and nurture internal relationships with key BT specialist product group leaders such as networks, cybersecurity, delivery, service, Cx and others. Build long-term partnerships with the team based on trust and excellent communications.
• Contract Negotiation: Lead complex contract negotiations, ensuring alignment with BT’s business objectives and risk management guidelines. Collaborate with legal and finance teams to structure agreements that deliver optimal value for both BT and its clients.
• Performance Tracking: Set clear sales targets and KPIs, monitoring progress against these goals on an ongoing basis. Regularly report on sales pipeline, revenue forecasts, and other performance metrics