ABOUT HOUSINGANYWHERE

HousingAnywhere is Europe’s largest mid-term rental platform. With Kamernet and Studapart under its umbrella, it represents three fast-growing brands with over 30 million yearly unique visitors combined, 160,000+ properties available for rent and 100,000+ tenants securing their new homes, based on the 2022 performance. HousingAnywhere serves young professionals and students, primarily aged between 18 and 35, connecting them with accommodation providers. Through its advanced technology platform, tenants rent accommodation for 3 to 12 months outside of their country of origin. Headquartered in Rotterdam, HousingAnywhere operates in most European cities and recently expanded to key cities in the US, establishing a presence in over 125 cities. Driven by the mission to enable people to live wherever and however they choose, thanks to a flexible renting experience, the technology scale-up employs 340 professionals globally.

THE ROLE

We are looking for a highly analytical and experienced Senior SEA Specialist to take ownership of our large-scale paid search operations. You will be responsible for the strategy, execution, and optimization of our global SEA campaigns across multiple platforms, with a primary focus on Google Ads.
You will manage significant six-figure monthly budgets per account, with the primary goal of maximizing return on ad spend and driving profitable customer growth. You will be the go-to expert for A/B testing, conversion tracking, and performance analysis, working closely with our SEO, Data, and Product teams to ensure an integrated and dominant search presence.

RESPONSIBILITIES

• Develop, manage, and scale complex, large-scale SEA campaigns across Google Ads, Microsoft Ads and any search engine ad platform.
• Autonomously manage and allocate substantial monthly budgets (exceeding €100,000 per account) to achieve ambitious growth and efficiency targets.
• Design and implement a continuous, rigorous A/B testing roadmap for ad copy, landing pages, bidding strategies, audience segmentation, and new platform features.
• Own the end-to-end conversion tracking setup. Ensure data accuracy and robustness using, server-side tagging, and Enhanced Conversions to capture the full value of our campaigns.
• Conduct in-depth analysis of campaign performance, identifying trends, risks, and opportunities. Create and present clear, actionable reports and dashboards for key stakeholders, focusing on core KPIs.
• Act as a strategic partner to the SEO team to identify keyword gaps, capitalize on market trends, and maximize our total search footprint. Collaborate with product teams to optimize user funnels and landing page conversion rates.
• Stay at the forefront of the paid search landscape. Proactively test new betas, tools, and strategies to improve campaign efficiency and scale.