Senior Search Engine Marketing (SEM) Analyst at Expedia Group
London EC1V 4EX, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

02 Jun, 25

Salary

0.0

Posted On

02 Mar, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Sql, Online Marketing, Analytical Skills, Communication Skills, Mathematics, Analytics, English, Data Manipulation, Microsoft Excel, Statistics

Industry

Marketing/Advertising/Sales

Description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

EXPERIENCE AND QUALIFICATIONS:

  • Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field
  • Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions
  • Experience in working with SQL and expertise in Microsoft Excel
  • Tableau knowledge would be good to have but not a must. This can be learnt on the job
  • Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions
  • Excellence in implementation, attention to detail and strong organizational skills
  • Ability to excel in a fast-paced environment
  • Strong communication skills (written and verbal)
  • No prior SEM experience required but preferred; must be interested in data-driven online marketing
  • Fluent in English, additional language a plus

    LI-MF2

Responsibilities
  • Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM
  • Manage and optimize SEM coverage processes
  • Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site.
  • Look for ways to optimize and identify new improvement/growth opportunities
  • Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team
  • Build ad hoc tools to streamline manual processes
  • Provide automation teams with specifications for building automated solutions like tools and dashboards
  • Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization
  • Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives
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