Senior Segment Manager at Bank of China (Hong Kong) Limited

, , -

Full Time

Start Date

Immediate

Expiry Date

25 Aug, 26

Salary

0.0

Posted On

27 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Segment Management, Business Strategy, Customer Acquisition, Cross-selling, Up-selling, Customer Retention, Wealth Management, Customer Relationship Management, Market Analysis, Product Optimization, Stakeholder Collaboration, Frontline Training

Industry

Banking

Description

RESPONSIBILITIES: * Align with the bank’s strategic direction to plan customer segment management and business strategies, set business objectives for customer segments, and enhance customer profitability contribution * Formulate corresponding market share expansion and marketing strategies based on segment management strategies and value propositions, execute initiatives, and monitor outcomes to achieve business objectives * Develop concrete business development plans, including but not limited to customer acquisition, cross-selling, up-selling, and retention programs, to nurture high-potential and high-value customer segments through targeted acquisition, development, and consolidation strategies * Collaborate with product managers to enrich product offerings within the brand, deepen service quality, and optimize both brand image and customer experience * Establish end-to-end customer relationship management and services models for each customer segment to strengthen long-term relationships and ensure timely and contextually relevant communication * Define frontline training needs, provide content for training, and establish internal communications * Identify and select various types of commercial organizations/partners to explore collaborative business opportunities * Propose necessary operational resource allocation to management to ensure effective utilization of resources REQUIREMENTS: * A minimum 8 years of relevant experience, including at least 3 years within Banking and / or Financial Institution; * A minimum 8 years of relevant experience, including at least 2 years of supervisory and / or management experience; * Familiar with Personal Banking Wealth Management and related Products (including Deposit, Unit Trust, Bonds, Securities, Structured Products, Insurance and Mortgage, etc) * Understand market and competitors practice on Wealth Management and related Products * Candidate with less experience will be considered as Segment Manager

Responsibilities

The role involves planning customer segment strategies and business objectives to enhance profitability and market share. It also requires developing customer acquisition and retention programs while collaborating with product managers to optimize the customer experience.