OFFICE LOCATION WITH HYBRID WORKING: HAMMERSMITH

The Senior Segment Marketing Manager owns the strategy and customer growth for their allocated segments. To be successful in this role, they must be capable of diving into the detail, knowing their numbers, and able to quickly pull a plan together to address gaps in performance. Segment managers are the go-to point of contact across the business, working cross functionally and being able to influence others is a must. They must be able to thrive in a high growth, high pressure environment, and be able to balance speed of execution with impact.

What will you be doing?

• Create, maintain and deliver strategic GTM plans by segment
• Own forecasting and achievement of penetration and associated KPIs by audience
• Act as the single point of contact and subject matter expert for their designated audiences
• Share insight and commentary contextualising performance
• Engage stakeholders and provide virtual leadership across all activities for their designated audiences
• Propose and optimise marketing investment activities in conjunction with key stakeholders

• Create, maintain and deliver strategic GTM plans by segment
• Own forecasting and achievement of penetration and associated KPIs by audience
• Act as the single point of contact and subject matter expert for their designated audiences
• Share insight and commentary contextualising performance
• Engage stakeholders and provide virtual leadership across all activities for their designated audiences
• Propose and optimise marketing investment activities in conjunction with key stakeholder