JOB DESCRIPTION

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.
The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.
Your role: The Sun is looking for a talented individual to help lead the development of The Sun’s SEO strategy in a world of AI.

DAY TO DAY YOU WILL:

• Help grow organic search, Discover and Google News on all four of The Sun’s domains - thesun.co.uk / the-sun.com / thescottishsun.co.uk / thesun.ie
• Optimise The Sun’s content for large language models
• Help drive sign ups to The Sun Club (The Sun’s premium content offering)
• Lead The Sun’s trending content output
• Lead The Sun’s live blog strategy
• Feed into The Sun’s forward planning meetings
• Own the SEO strategy for specific sections
• Analyse and report back to the newsroom on SEO successes and failures
• Perform competitor analysis and identify opportunities to improve and overtake in key markets
• Monitor algorithmic changes and developments and help recommend actions to relevant teams
• Communicate with the newsroom on big breaking stories
• Be a go-to person for journalists and reporters seeking SEO advice

Please refer the Job description for details