(Senior) SEO Manager (f/m/d) | 80–100% | Hybrid | Zürich, Switzerland at SMG Swiss Marketplace Group

Zurich, Zurich, Switzerland -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEO Strategy, Organic Growth, Product Integration, Stakeholder Collaboration, Data Analysis, Hypothesis Testing, ROI Estimation, Technical SEO, Internal Linking, Landing Page Generation, Agile Environments, Communication, Ownership-Driven, Experimentation, AI Search, Marketplace SEO

Industry

Software Development

Description

Company Description Welcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly. Job Description Your Mission As an Senior SEO Manager you are responsible for driving organic growth from Search Engines and AI Search Interfaces within multiple of SMG’s business units (e.g. Real Estate, Automotive, General Marketplaces or Finance). You won’t just optimize pages — you will help shape product features, scalable landing page systems and platform capabilities that generate long-term organic growth across platforms our users search. You act as the bridge between Product, Engineering, Marketing and Data, ensuring SEO becomes an integrated part of how we build products. Your goal: turn user demand into scalable platform growth. What you will do Growth & Strategy Own and execute Roadmap Initiatives Translate search demand into product initiatives and growth opportunities Plan initiatives based on hypotheses, impact estimation and ROI potential Identify scalable growth levers (indexation, internal linking, landing page generation, content systems) Understand user behaviour across different search & discovery platforms and adapt your strategy accordingly Product-Led SEO Work closely with Product Managers to integrate SEO into product development Define SEO requirements for new features and platform capabilities that are scalable across SMGs Portfolio Build frameworks that enable growth beyond manual optimizations Help teams understand why SEO matters, not just what to implement Stakeholder Collaboration Act as trusted advisor for Product, Engineering and Marketing Communicate clearly with both technical and non-technical stakeholders Drive alignment and ownership across teams Data & Experimentation Build hypotheses and validate them with data Monitor performance and iterate based on learnings Measure success via business impact, not vanity metrics Work with analysts and engineers to improve tracking and reporting Qualifications What will you bring to the ride? 5+ years SEO experience on large websites (marketplaces, classifieds, real estate or platforms) Experience working with Product teams and agile environments Strong stakeholder communication skills Data-driven mindset with ability to turn insights into actions Ability to plan initiatives and support them with business impact estimates Hands-on knowledge of technical SEO (crawling, indexing, rendering) A proactive, ownership-driven “go-getter” attitude Growth mindset and curiosity for experimentation Fluency in English Bonus Experience in Product-Led SEO Experience with large-scale landing page systems Marketplace or classifieds background Experiments with AI Search/GEO Additional Information What success looks like SEO becomes a natural part of product development Teams proactively involve SEO early in planning New scalable growth systems are launched Organic traffic growth correlates with business KPIs Clear hypotheses → experiments → learnings → impact What do we offer? 6 weeks of holidays per year (plus option to buy 10 extra) 40-hour work week with flexitime (capped at 45 hours) A hybrid work setup with flexibility to work remotely Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption SBB Half-Fare Card and first-class travel between SMG offices in Switzerland An inclusive and innovative environment where your voice matters Recruitment Process We believe hiring is a two-way street, where both parties get to know each other. Here's what you can expect: Culture Fit Technical Interview Case Study (with preparation time) Meet the Team Why this role is different You will help build systems that scale growth across some of Switzerland’s largest platforms — and shape how SEO works in an AI-first search world. Interested? We’d love to hear from you. Just send us your CV and a few lines about why you’re excited to join. #LI-Hybrid About Us SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products. SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch). Disclaimer SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.

Responsibilities

The Senior SEO Manager will be responsible for driving organic growth from Search Engines and AI Search Interfaces across multiple business units by translating search demand into product initiatives and growth opportunities. This involves owning and executing the SEO roadmap, identifying scalable growth levers, and ensuring SEO is integrated into product development.