ABOUT WORKSHOP DIGITAL

Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive businesses forward.
We work as an extension of our client’s marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings.
We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our client’s ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results.

QUALIFICATIONS

• 5+ years of experience executing hands-on SEO work for complex clients
• Demonstrated ability handling complex and challenging clients with respect to:
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• Identifying revenue-impacting KPIs and setting SMART KPI goals

• Extensive keyword research acumen that is leveraged in developing thoughtful and forward-thinking content strategy
• Prioritizing workload with minimal support
• Building strong relationships
• Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
• Presenting data and insights in a way that is logical, clear, and actionable with minimal support
• Creating effective meeting agendas and leading client meetings with minimal support
• Delivering core training
• Logging assigned client hours worked
• Meeting deadlines
• Advanced and courteous written, verbal, and visual communication skills
• Advanced analytical capabilities; rarely needs support for advanced analysis and insights
• Occasionally provides training to other team members
• Sometimes identifies and implements initiatives that push the team and the company forward
• Advanced level skills in MS Office Suite and Google Suite (Google Analytics/GA4, Google Search Console, Looker Studio), including Excel and Google Sheets
• Advanced SEMRush experience is preferred

ABOUT THE ROLE

The Senior SEO Manager position is mostly independent and regularly pushes the team forward. Senior SEO Managers, with the support of the Director or SEO Team Lead:

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently
• Implement and test new capabilities to enable client growth

In addition, Senior SEO Managers:

• Lead junior analysts on certain accounts
• Train new hires on basic and standard concepts
• Provide support for client services deliverables during the sales process for upsells and new business

RESPONSIBILITIES

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Support the Director or Team Leads in the training of new team members
• Provide temporary support and contribute to client services deliverables during the business development process for upsells and new business
• Client communication and relationships
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• Develop strong relationships with clients and senior stakeholders

• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences with occasional support
• Create and present insightful, meaningful, accurate reports and analysis
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Internal communication and relationships
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• Proactively seek and gracefully accept feedback

• Tactfully share feedback with colleagues
• Immediately inform the Director or SEO Team Lead of any concerns or issues from clients when appropriate
• Inform the Director or SEO Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
• Share meaningful information that advances the team
• Participate in the interview process
• Lead special projects with support
• Business development
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• Identify new opportunities for clients to meet their business goals

• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Manage beta tests of new services for client set
• Support the sales team by assisting with RFPs, presentations, audits, and SOWs
• Elevate client requests for SOW changes with minimal support
• Training
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• Regularly identify opportunities to update and expand training content

• Regularly develop original technical training content with QA
• Regularly conduct team trainings to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Serve as a mentor for junior team members
• Channel management
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• Optimize client websites through a blend of technical and content updates

• Perform keyword research, analyze and report on competitor and keyword data to clients
• Claim, update, optimize, and manage local listings for clients
• Write, optimize, and syndicate content on behalf of clients
• Generate and plan content ideas for clients including blog ideas, articles, or any other content
• Conduct comprehensive technical, content, and local audits
• Optimize client websites through conversion rate optimization (CRO)
• Create and prioritize strategies and supporting tactics that embody clients’ business goals
• Take ownership and accountability of client’s performance by meeting and exceeding client expectations and set KPIs
• Setup and review Google Analytics (and any other third-party tracking software)
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients
• Conduct ongoing tests that drive towards growth and achieving client goals
• Temporarily take on extra client hours to support the team during times of limited bandwidth