ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

QUALIFICATIONS

• 5+ years of hands-on experience in SEO for web-based products.
• Proven track record of building SEO programs from scratch in product-led companies.
• Deep expertise with keyword research, competitive analysis, and market opportunity sizing.
• Experience with high-volume SEO strategies, including templated landing pages and user-generated long-tail pages.
• Advanced proficiency in Ahrefs, SEMrush, Google Search Console, Screaming Frog, and other SEO diagnostic tools.
• Familiarity with web analytics tools (e.g., GA4, Looker Studio) and content CMS platforms.
• Strong understanding of search intent, ranking factors, and algorithm updates.
• Experience setting up content production pipelines and collaborating with copywriters, designers, and developers.
• You’re analytical, curious, and relentless about data.
• You think like a product owner—business results > vanity metrics.
• You thrive in high-autonomy, fast-paced environments and know how to scale things that work.

ABOUT THE ROLE

One of RubyLabs’ portfolio companies is focused on building a sustainable growth strategy with an emphasis on SEO. We’re starting from scratch—there are no old systems or outdated content to deal with. With a clean slate, valuable user data, and a great opportunity to rank highly in an underserved space, we are in a strong position. We are looking for a Mid-to-Senior SEO Specialist to help develop and implement our SEO strategy and drive measurable results.

KEY RESPONSIBILITIES

• Build a comprehensive SEO strategy from scratch for our product line.
• Analyze search potential using paid traffic data across our top markets (US, UK, Canada, Australia, etc.).
• Identify country-specific organic opportunities and long-tail keyword segments that can drive high-converting traffic.
• Build a comprehensive SEO roadmap with clear short, medium, and long-term priorities.
• Develop a global sitemap and site architecture strategy to support content scaling.
• Perform keyword clustering, competitor benchmarking, and SERP intent analysis using tools like Ahrefs, SEMrush, and Google Search Console.
• Prioritize “low-hanging fruit” opportunities to deliver fast and efficient organic traffic wins.
• Define technical SEO requirements and work closely with product and engineering teams on implementation.
• Optimize internal linking, metadata, schema, and page speed across product and content pages
• Build a high-volume, high-quality content production engine from scratch.
• Collaborate with writers to create scalable templates for long-tail pages (e.g., auto-generated phone lookup result pages).
• Own topic ideation, content briefs, and quality control to ensure relevance and SEO performance.
• Design and lead white-hat backlink campaigns, leveraging digital PR, partnerships, and outreach programs.
• Monitor backlink profile health and competitor link strategies.
• Own SEO KPIs and report progress across rankings, traffic, and conversions.
• Continuously test and iterate to improve performance by region, keyword cluster, and page type.