Job Description

Roles & Responsibilities

Company Brief:

Shuraa is looking for an experienced Senior SEO Specialist to drive the organic search strategy across the Group’s digital platforms.

The role requires a strong combination of strategic thinking and hands-on execution. The successful candidate will be responsible for identifying organic growth opportunities, developing SEO strategies and directly implementing and overseeing initiatives across technical SEO, content, on-page optimisation, off-page SEO and emerging AI-driven search channels.

This is a senior individual contributor role suited to someone who can independently assess performance, define priorities and execute initiatives that contribute to qualified traffic, lead generation and business growth.

Responsibilities

• Develop and execute comprehensive SEO strategies across Shuraa Group websites and digital properties.
• Conduct technical SEO audits and identify issues related to crawling, indexing, site architecture, Core Web Vitals, redirects, canonicals, structured data and internal linking.
• Work closely with development teams to implement and validate technical SEO recommendations.
• Conduct keyword research, search intent analysis, competitor analysis and content gap assessments.
• Identify opportunities across commercial, informational and local search queries.
• Optimise service pages, landing pages, blogs and other website content for organic performance.
• Develop SEO content briefs and work closely with content teams to strengthen relevance, quality and topical authority.
• Review existing content and determine opportunities for improvement, consolidation, expansion or removal.
• Develop and execute internal linking and site architecture strategies.
• Manage off-page SEO initiatives, including backlink acquisition, digital PR, brand mentions and authority building.
• Strengthen E-E-A-T signals and the overall authority of Shuraa Group brands.
• Manage local SEO and Google Business Profile optimisation where applicable.
• Monitor organic search performance through Google Search Console, GA4 and other SEO platforms.
• Track SEO contribution to leads, conversions and commercial performance in addition to traffic and rankings.
• Analyse competitor activity and identify emerging opportunities within competitive search categories.
• Monitor search engine updates and adapt strategies in line with changes in search behaviour and algorithms.
• Develop Shuraa Group’s approach to AI Search, AEO and GEO, with a focus on improving brand visibility across Google AI experiences, ChatGPT, Gemini, Perplexity and other relevant platforms.
• Identify opportunities to improve the likelihood of Shuraa Group content and expertise being referenced or cited across AI-driven search experiences.
• Regularly report on organic performance, key opportunities, risks and recommended actions.

Desired Candidate Profile

• Minimum 3+ years of hands-on SEO experience, preferably within competitive lead-generation or service-based industries.
• Strong experience across technical SEO, on-page SEO, content SEO and off-page SEO.
• Demonstrated ability to develop SEO strategy while remaining actively involved in execution.
• Strong working knowledge of Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog or similar platforms.
• Strong understanding of crawling, indexing, website architecture, structured data, redirects, canonicals and Core Web Vitals.
• Experience conducting detailed technical SEO audits and working directly with development teams on implementation.
• Strong understanding of keyword research, search intent, topical authority and content architecture.
• Experience developing SEO strategies focused on lead generation and commercial outcomes.
• Good understanding of evolving search trends, including AI Search, AEO and GEO.
• Strong analytical skills with the ability to translate data into clear actions and priorities.
• Ability to independently manage multiple SEO initiatives across different websites or brands.
• Strong communication skills and the ability to collaborate effectively with content, development, design and marketing teams.