Senior SMS Performance Analyst at Impact Scale LLC

Vancouver, Washington, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

0.0

Posted On

06 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Analysis, SMS Marketing, Email Marketing, Campaign Analytics, Performance Optimization, Strategy Guidance, Data Analysis, Affiliate Marketing, Lead Generation, Pattern Identification, Data Translation, Leadership, Reporting Frameworks, Message Testing, Offer Rotation, Routing Improvements

Industry

technology;Information and Media

Description

Performance Marketing | SMS Monetization | Campaign Analytics We’re hiring a Senior SMS Performance Analyst to lead performance analysis and optimization across our SMS marketing campaigns (with some email). This role goes beyond reporting. We are looking for someone who can identify performance opportunities, guide strategy, and help build the analytics function as the company scales. The right candidate will not only optimize SMS performance but also help shape how we analyze and improve other messaging channels like email. What You'll Own • Monitor and analyze SMS campaign performance across accounts and partners • Identify campaigns that are underperforming vs previous days, weeks, or months • Diagnose issues such as low CTR, weak offer mix, message fatigue, buyer demand shifts, and routing inefficiencies • Ensure traffic is being sent to highest CPC and highest converting offers • Monitor buyer behavior and flag underperforming buyers or traffic sources • Analyze source ID performance and report insights to partners • Recommend new campaign strategies including message testing, offer rotation, routing improvements, and campaign structure changes Leadership & Strategic Contribution • Help define performance reporting frameworks • Mentor junior analysts as the team grows • Create insights that influence SMS strategy across multiple verticals • Contribute analytics guidance for other channels such as email and future messaging channels • Work closely with operators and leadership to drive data-informed decisions Who You Are • Experience as a data analyst, performance analyst, or marketing analyst • Background in SMS marketing, email marketing (some), affiliate marketing, or lead generation • Strong ability to quickly identify patterns in campaign performance • Comfortable translating data into clear actions for operators • Demonstrated leadership qualities and ability to influence teams • Interest in helping build systems, processes, and future analytics talent What Success Looks Like • Faster identification and resolution of campaign performance issues • Improved CTR, revenue, and ROI across SMS campaigns • Better routing decisions and offer optimization across accounts • Clear insights that guide decisions across SMS and messaging channels • Development of a scalable analytics framework as the team grows Why Join Us • Work with high-volume SMS performance data • Direct impact on revenue and campaign performance • Opportunity to build and lead the analytics function over time • Fast-moving performance marketing environment • Exposure to multiple growth channels including SMS and emai

Responsibilities

This role involves leading performance analysis and optimization across SMS marketing campaigns, requiring the analyst to go beyond basic reporting to identify performance opportunities and guide strategy. Key duties include monitoring campaign performance, diagnosing issues like low CTR or routing inefficiencies, and ensuring traffic is directed to the highest converting offers.