BRAND MANAGEMENT

• Manage and work with Dr Rasha clinic PR company
• Own relationships with talent & agents -Identifying right talent
• Build a bold commerce strategy for Dr Rasha Skincare identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
• Build, lead and execute the annual brand plan, implement new plans while driving growth aligned with the overall brand strategy
• Work with the director to ensure we have bespoke brand plans for our skincare products, to ensure acceleration and growth across our full portfolio
• Collect and analyse product performance, consumer / market insights and competitor activities in order to make informed recommendations to management.
• Scope and size new launches, ensuring the right price point for our product brand and aesthetic market while considering the P&L
• Work closely with the digital marketing manager to ensure all PR and online opportunities are maximized
• Day to day portfolio catalogue management: Managing artwork and creatives.
• Planning, attending and presenting at internal & external meetings, such as retailer meetings and conference days to energise the audience behind our plans and vision

KEY SKILLS

• You have skills relating to influencer expertise, social content creation, filming and social platform expertise- such as reporting, new formats and managing talents
• Passion for sharing socially relevant information
• Ability to show evidence of working in a fast paced and demanding workplace
• Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
• Proficient at creating and maintaining an authentic brand voice across branded social. media platforms
• Understanding of social media management and analytics tools
• entrepreneurial mindset - autonomy, strategic thinking and collaboration are critical to drive our brand
• Vision - able to create and develop strong brand visions and action plans, taking the lead on motivating the wider business
• presentation skills, able to influence and inspire any audience
• Self-motivation and strong organisation skills to be able to work autonomously

REQUIRED EXPERIENCE

• At least 5 years’ experience in a social media/content creator role
• Strong knowledge of the social media landscape and trends across aesthetics
• Excellent verbal, written and interpersonal communication skills
• Experience of working with Instagram, Facebook, TikTok and Snapchat
• Experience in content creation that generates leads and/or online bookings
• Confidence to pitch ideas, think creatively and identify/solve problems
• Running organic campaigns for offers/events
• Experience in using Canva & Adobe Video Editing for content creation
• Strong organisational skills and ability to manager several tasks simultaneously
• Experience in social media monitoring, reporting and analytics
• Knowledgeable in aesthetic treatments such as dermal fillers and laser therapies
• Have a background in arts or a portfolio of previous artistic work
• Experience in launching products - from sizing to market: with a 360 consumer-centric viewpoint
• Digital orientation - to grow awareness and engagement online across multiple platforms
  Job Type: Full-time
  Pay: £40,000.00-£50,000.00 per year

Benefits:

• Additional leave
• Company pension
• Employee discount
• Store discount
• Work from home

Schedule:

• Monday to Friday

Work Location: Hybrid remote in London SW3 1E

Social Media Management

• Support marketing team with talent management for campaign shoots and social media

· Establish a strategic approach to social media content that aligns with the Dr Rasha Clinic brand but is adapted to the culture, trends and social platforms used

• Create regular content and copy in brand voice across all platforms
• Post across social media channels and implement social media strategy and plan
• Analyse weekly and monthly the performance of each social media channel and report to the CEO, highlighting areas to develop the social media where possible.
• Maintain an open dialogue with team members including doctors and practitioners to create relevant content.
• Research and create lists of hashtags that will work with algorithms to improve brand awareness and discovery on social media platforms
• Own social activation & content strategy in line with brand calendar
• Inventing the big social idea & hook as part of the wider campaign and media plan
• Identifying the right talent for campaigns (new faces & key VIP drivers) - creation of brand tribes
• Create content for advocacy/social only campaigns & boosting best content on paid media
• Driving performance of share of voice on social and reporting monthly
• Regularly review and keep on top of social media trends and breaking news within the aesthetic industry that could affect brand identity or marketing