Senior Social Media Associate at Cermati.com

Special capital Region of Jakarta, Java, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

24 Sep, 26

Salary

0.0

Posted On

26 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Content Marketing, People Management, Agency Management, Crisis Management, Social Media Analytics, Regulatory Compliance, Digital Communication, Brand Management, Campaign Coordination

Industry

Financial Services

Description

Job Description Job Summary We are looking for a creative, strategic, and data-driven Senior Social Media Associate to oversee the entire social media ecosystem of Cermati Fintech Group (CFG). In this role, you will be fully responsible for crafting multi-entity content strategies, leading an internal team, managing agency performance, and ensuring that all brand communications remain aspirational, consistent, and fully compliant with financial industry regulations. Job Description 1. Strategy & Content Development Formulate, plan, and execute short-term (monthly) and long-term (semi-annual) social media content strategies for all CFG entities (Cermati, Indodana Finance, and Indodana Fintech). Develop robust content and communication strategies across various platforms, including but not limited to Instagram, Facebook, TikTok, YouTube, Twitter/X, and Threads. Ensure all social media content is aspirational, effectively conveys the brand message, maintains brand consistency, and strictly adheres to brand guidelines. Ensure all published content complies with financial industry regulations (regulator-compliant). 2. Team Leadership & Agency Management Lead, direct, and develop the competencies of internal social media team members in alignment with the company’s vision and mission. Manage, evaluate, and hold accountability for the performance of partner social media agencies to ensure maximum efficiency and high-quality output. 3. Campaign, Talent & Crisis Coordination Coordinate talent selection for social media video production, covering both in-house talent and agency-vetted talent. Ensure 100% timeliness in supporting various marketing campaigns across all CFG entities. Proactively monitor and swiftly coordinate the mitigation of potential social media crises (crisis management) to protect the reputation of all CFG accounts. 4. Analytics & Reporting Analyze organic social media growth and performance metrics on a regular basis. Evaluate how social media metrics contribute to overall brand sentiment and business growth. Qualifications Job Requirements (Qualifications) Work Experience: Minimum of 4 years of experience in Social Media, Content Marketing, or Digital Communication. (Experience in Fintech, Banking, or other heavily regulated financial industries is a huge plus). Leadership Skills: Proven experience in leading a small team (people management) and managing third-party partners (agency management). Platform Mastery: Deep understanding of current algorithms, trends, and features across multiple platforms (Instagram, TikTok, YouTube, X, Threads, etc.). Analytical Skills: Proficient in reading social media analytics (Engagement Rate, Reach, Sentiment Analysis) and translating data into actionable insights. Regulatory Awareness: High sensitivity toward public communication and understanding of legal/regulatory boundaries within the financial sector (e.g., OJK/BI regulations). Additional Skills: Exceptional communication, time management, and coordination skills under minimal supervision, with a high responsiveness to potential crisis situations.

Responsibilities

Oversee the social media ecosystem for Cermati Fintech Group by crafting multi-entity content strategies and leading internal teams and agencies. Ensure all communications are brand-consistent and compliant with financial industry regulations while monitoring performance metrics.