YOUR MISSION

As the Senior Social Media & Content Manager you will lead our social presence, shaping and executing a high-impact content strategy that drives brand awareness, engagement, and growth. This role is perfect for a creative and data-driven professional who excels at storytelling, content creation, and knows its way through all modern digital platforms. . You’ll oversee our digital marketing presence , lead on social first campaign efforts, own two websites and our agency, support on influencer partnerships, and manage our content platform and production (B2B and B2C).

• Develop and manage a compelling social media strategy aligned with our brand voice and marketing goals.
• Set clear objectives for content performance, audience engagement, and platform growth.
• Ensure brand consistency across all platforms, refining our social voice, tone, and visual identity.
• Lead the end-to-end content creation process, from ideation to execution.
• Produce high-quality multimedia content (posts, stories, reels, and videos) tailored for platforms like Instagram, TikTok, and LinkedIn.
• Experiment with new formats and creative approaches to keep content fresh and engaging.
• Build and nurture an active and engaged social media community.
• Identify and amplify user-generated content to enhance brand credibility.
• Develop and manage strategic influencer collaborations to expand brand reach.
• Oversee influencer campaigns from outreach and negotiation to execution and performance tracking.
• Identify new creator opportunities that align with our brand values.
• Monitor and analyze key performance metrics (engagement, reach, conversions) to refine strategy and stay ahead of social media trends, platform updates, and emerging best practices.

ABOUT US

Infinite Roots® (formerly Mushlabs) is a biotech company from Hamburg, Germany. We tackle one of the world’s biggest challenges with a single, microscopic solution: Mycelium. Our team of 80+ people from 32 different nationalities, 55% female and with 10 PhDs, has one mission: to cultivate food in a way that sustains our planet and its growing population.
We are a diverse team of scientists, industry experts, and business evangelists. We love what we do and enjoy working in a high growth and ambitious environment. We move fast and hire great people to take on exciting responsibilities. Join us if you are looking for a great opportunity to learn, grow, and have fun while changing the future of food

• Develop and manage a compelling social media strategy aligned with our brand voice and marketing goals.
• Set clear objectives for content performance, audience engagement, and platform growth.
• Ensure brand consistency across all platforms, refining our social voice, tone, and visual identity.
• Lead the end-to-end content creation process, from ideation to execution.
• Produce high-quality multimedia content (posts, stories, reels, and videos) tailored for platforms like Instagram, TikTok, and LinkedIn.
• Experiment with new formats and creative approaches to keep content fresh and engaging.
• Build and nurture an active and engaged social media community.
• Identify and amplify user-generated content to enhance brand credibility.
• Develop and manage strategic influencer collaborations to expand brand reach.
• Oversee influencer campaigns from outreach and negotiation to execution and performance tracking.
• Identify new creator opportunities that align with our brand values.
• Monitor and analyze key performance metrics (engagement, reach, conversions) to refine strategy and stay ahead of social media trends, platform updates, and emerging best practices