DESCRIPTION

Our Central Division plays a vital role in ensuring that our operational and administrative functions are delivered efficiently, enabling us to maintain the highest standards of care across our organisation.
Location of the role:
The role is within Priory’s marketing department, which is based at Priory Hopsital Cheadle Royal. The role is hybrid, involving office-based days, and home working. It may also involve occasional travel, Priory sites across the country.
The marketing team is currently made up of 10 members, split across digital marketing, content marketing, SEO and direct referrer marketing. We also share an office with Priory’s internal comms team, and members of the PR team.

WHAT WE WILL GIVE YOU IN RETURN

We want you to succeed at Priory and thrive in your role. You will be well supported with regular career conversations. We also offer full training and numerous pathways into leadership and qualified clinical positions to help you shape your career with us.

• 25 days Annual Leave + Bank Holidays + additional day’s leave for your Birthday!
• Annual leave entitlement increases based on length of service: 27 days after 5 years’ service and 30 days after 10 years’ service
• Length of service recognition awards – every 5 years
• Employee Assistance Programme
• Competitive Pension Scheme
• Initial Disclosure Check Cost covered, if applicable to role
• ‘My Possible Self’ App and health-related benefits
• Online discounts and cashback rewards – Priory Perks
• Smart Technology scheme (qualifying period)
• Cycle to work scheme (qualifying period)
• Smart Holidays (qualifying period)
• Gym Flex (qualifying period)
• Healthcare Cash Plan – Simply Health Scheme
• Eye Care Vouchers
• ‘Cash for Colleagues’ – Employee referral scheme
• Career Pathways Programme – for development and further qualifications
• Parental Leave Gift

Please take the time to familiarise yourself with the full job description attached prior to making an application.
Shortlisting may begin upon receipt of applications, and the Recruiting Manager may close the vacancy early if enough suitable candidates are identified. In such cases, adverts should be closed immediately, and remaining applicants informed of the reason.

Additional skills:

• Strong written communicator skills, both internally to team members but also using flair and creativity who is able to bring clinical content to non-clinical colleagues and consumers in an engaging manner
• Someone who is comfortable working on their own, but buys into our team ethos
• Strong attention to detail
• Graphic design skills, for example with Canva or Adobe Photosho
• Video producing and editing skills
• An understanding of, and experience using, A.I. to enhance various parts of social media publishing
• Flexible and forward-thinking
• A clear understanding of social media best practices
• Ability to use social reporting and scheduling tools such as Sprout Social or similar
• Strong verbal communication skills
• Experience of, or a willingness to, appear on in front of camera or behind a mic would also help you stand out from the crow

WHAT YOU’LL BE DOING

Reporting to the Content Marketing Manager, the role of Senior Social Media Executive will play a major part in maximising the Priory’s voice across a number of social media channels.

The post will work within the marketing team, delivering social media content that is integrated with wider marketing, communications and business development initiatives.

• Lead all social media activity, including planning, executing and managing the organic and paid social media content plan across core social media channels such as Instagram, TikTok, LinkedIn and Facebook
• Produce digitally-focused content that engages a thriving mental health and addictions audience
• Proficient in producing written, graphical and video content to a high standard
• Maintain internal and external relationships with other teams from around the business, such as consultants and the PR team, completing requests as they are received
• Manage a paid budget for social media campaigns, working to maximise the effectiveness of spend across channels
• Monitor and manage Priory’s online presence, responding to incoming enquiries
• Measure and report on the impact and performance of social media activity, adjusting the strategy based on learnings

You can find additional information in the attached job description.

WHAT YOU’LL BRING TO THE ROLE

Our work is rewarding but can be challenging, so resilience is key. No two days are the same! Your natural empathy will help you support others through both the highs and lows.

• Previous experience in a similar social media marketing role is essential, with a minimum of 2 years’ experience.
• Experience in a role in the industry is advantageous but not essential. Other first-hand experience of mental health subject matter gained through education and/or practical work experience would be considered beneficial, but not essential.

The successful applicant will be a motivated self-starter with experience in a similar social media role. They will have the confidence to take ownership of the channel, be ambitious about their career in social media, and not be afraid to challenge how things are done and push new initiatives.
This role will provide the successful candidate with a high degree of autonomy. It will be crucial that the successful candidate is able to make decisions and complete their duties and responsibilities with limited oversight.

Additional skills:

• Strong written communicator skills, both internally to team members but also using flair and creativity who is able to bring clinical content to non-clinical colleagues and consumers in an engaging manner
• Someone who is comfortable working on their own, but buys into our team ethos
• Strong attention to detail
• Graphic design skills, for example with Canva or Adobe Photosho
• Video producing and editing skills
• An understanding of, and experience using, A.I. to enhance various parts of social media publishing
• Flexible and forward-thinking
• A clear understanding of social media best practices
• Ability to use social reporting and scheduling tools such as Sprout Social or similar
• Strong verbal communication skills
• Experience of, or a willingness to, appear on in front of camera or behind a mic would also help you stand out from the crowd

We want you to succeed at Priory and thrive in your role. You will be well supported with regular career conversations. We also offer full training and numerous pathways into leadership and qualified clinical positions to help you shape your career with us.

• 25 days Annual Leave + Bank Holidays + additional day’s leave for your Birthday!
• Annual leave entitlement increases based on length of service: 27 days after 5 years’ service and 30 days after 10 years’ service
• Length of service recognition awards – every 5 years
• Employee Assistance Programme
• Competitive Pension Scheme
• Initial Disclosure Check Cost covered, if applicable to role
• ‘My Possible Self’ App and health-related benefits
• Online discounts and cashback rewards – Priory Perks
• Smart Technology scheme (qualifying period)
• Cycle to work scheme (qualifying period)
• Smart Holidays (qualifying period)
• Gym Flex (qualifying period)
• Healthcare Cash Plan – Simply Health Scheme
• Eye Care Vouchers
• ‘Cash for Colleagues’ – Employee referral scheme
• Career Pathways Programme – for development and further qualifications
• Parental Leave Gif