Senior Social Media Manager at AJ Bell

Greater London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

0.0

Posted On

31 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Organic Social Media, Content Planning, Platform Native Strategies, Social Tone of Voice, Community Management, Social Listening, Trend Analysis, Risk Compliance, Stakeholder Management, Team Leadership, Content Production Workflows, Social Analytics Tools, Brand Building, Regulatory Compliance, Paid Social Integration

Industry

Financial Services

Description

Job Description We are recruiting for a Senior Social Media Manager (Organic) to drive impactful, insight‑led social content and build stronger connections with our D2C audience. The Senior Social Media Manager (Organic) will lead the strategic planning and delivery of AJ Bell’s D2C organic social media presence across key platforms including Meta, TikTok and LinkedIn. This role will define AJ Bell’s approach to social media, delivering content that is engaging, credible and compliant, and that builds long-term trust with our audience. The role will shape how our "Feel Good Investing" promise is delivered to our customers through social media and directly contribute to our brand awareness and consideration objectives. What you’ll be doing Strategy & Planning Develop, own and evolve the social media strategy to align with our brand and business objectives. Oversight of social media across the group Define channel roles (e.g. education, community, advocacy) within a regulated investment environment. Define how we will measure success and provide reporting to the business. Work with insights/data teams to connect social performance to business KPIs Drive measurable impact on brand awareness, consideration and customer engagement Build and manage social media content roadmaps, developing platform-native strategies. Manage the organic social media budget. Content & Creative Oversight Plan a calendar of content that delivers Feel good investing to our customers, and prospective customers. Maximise existing content within the business, working with other areas to create content optimised for social platforms. Champion a test-and-learn approach to formats, trends and storytelling Define and evolve AJ Bell’s social tone of voice and creative identity, to ensure content is distinctive, engaging and competitive within the social landscape Work closely with the acquisition marketing team to ensure our organic and paid social media strategy and execution are integrated and optimised. Community & Engagement Oversee community management with appropriate escalation processes. Develop a community strategy that builds trust, advocacy and long-term engagement Use social listening to inform brand, content and product teams Lead social listening and trend analysis to identify audience needs and cultural moments Risk, Compliance & Governance Ensure all content is compliant with industry regulation and internal policies. Balance creativity with regulatory requirements without compromising effectiveness Act as a key stakeholder in risk and compliance discussions relating to social media Team & Stakeholder Leadership Act as the senior authority on social media across the business. Influence senior stakeholders on the role of social in brand and commercial growth Line-manage the Senior Social Media Executive Agency management Collaborate with Content, PR, Brand, Marketing, Website and Customer Service teams to ensure consistent messaging What we’re looking for Proven experience leading social strategy at scale Strong background managing organic social within a regulated or complex environment (financial services ideal). Experience managing and developing teams Strong stakeholder management and influencing skills Deep understanding of platform behaviours (Instagram, TikTok, YouTube, LinkedIn). Creative and strategic. Excellent accuracy and attention to detail. Experience with social analytics tools and reporting frameworks Understanding of content production workflows (especially video) Commercially minded with a strong understanding of brand building Leverage tools and emerging technologies to scale content creation and insight generation About Us AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 644,000 customers using our award-winning platform propositions to manage assets totalling more than £103.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures. Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company. Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2025 named a Great Place to Work®. At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles. Our perks and benefits Competitive starting salary Starting holiday entitlement of 27 days, increasing up to 31 days with length of service and a holiday buy and sell scheme A choice of pension schemes with matched contributions up to 8% Discretionary bonus scheme Annual free share awards scheme Buy As You Earn (BAYE) Scheme Health Cash Plan – provided by SimplyHealth Discounted private healthcare scheme and dental plan Free gym membership Employee Assistance Programme Bike loan scheme Sick pay+ pledge Enhanced maternity, paternity, and shared parental leave Discounted nursery fees at Kids Planet on Exchange Quay Loans for travel season tickets Death in service scheme Paid time off for volunteer work Charitable giving opportunities through salary sacrifice Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more Personal development programmes built around you and your career goals, including access to personal skills workshops Ongoing technical training Professional qualification support Talent development programmes Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off Monthly leadership breakfasts and lunches Casual dress code Access to a range of benefits from our sponsorship deals Hybrid working At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues. AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work. We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need. If you like the sound of the above or just want to know more about the company and the role, we'd love to speak to you. Business Areas: Marketing Location: London Department: PR

Responsibilities

The Senior Social Media Manager will develop and own the organic social media strategy across key platforms like Meta, TikTok, and LinkedIn to align with business objectives and deliver engaging, credible, and compliant content. This role involves shaping the brand's promise delivery on social media, managing content roadmaps, overseeing community engagement, and ensuring all content adheres to industry regulations.