OVERVIEW

Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK’s number one choice for homewares because we make home life lovelier for our customers. And the caring and encouraging culture we’ve created makes this a place you’ll feel right at home too.
We are the UK’s Number one homewares retailer offering c85,000 products building a consumer focused retail business that delights customers in our stores and online.

ABOUT THE TEAM AND THE ROLE

Our Brand Marketing team is here to grow love for our brand-boosting awareness and helping more people see us as the go-to for all things home. Whether it’s encouraging our lovely existing customers to pop back in more often, or welcoming new faces to discover what we’re all about, we do it all under our brand platform: ‘The Home of Homes.’
Sitting within the wider Brand Communications team (which includes PR, Influencer Marketing and Advertising), the organic social team brings our brand to life on platforms where our customers spend their time-Instagram, TikTok and Facebook. Creating content that’s engaging, watchable, shareable, and full of our personality.
You’ll lead and nurture the organic social team to deliver best-in-class content to our growing community of over one million followers. You’ll be focused on building brand love, boosting engagement, driving views and growing our audience across our key social platforms-while keeping everything true to our values and vibe.
You will work with the Head of Brand Communications to deliver a social strategy fuelled by compelling content, supporting key categories and business initiatives and that drives brand fame for Dunelm.
This hybrid role offers flexibility, with the option to be based in either our Leicester office or our London office.

WHAT YOU’LL BE DOING

• Leading with heart: You’ll guide our lovely organic social team-supporting their growth, well-being, and creating a space where everyone feels encouraged to level up and share ideas.
• Driving the strategy: You’ll bring our social strategy to life, keeping us on track to meet engagement, reach, video view and audience growth goals (while having a bit of fun along the way).
• Getting creative: You’ll help dream up and shape standout content for everything from product launches to community moments-working closely with the wider team to make it all feel fresh, thoughtful, and totally scroll-stopping.
• Digging into the data: You’ll dive into the numbers to see what’s working, what’s not, and where we can do better-turning insights into action that the whole business can benefit from.
• Keeping budgets in check: With support from our Head of Brand Communications and the colleagues in Finance, you’ll keep a close eye on the social budget and make sure everything’s running smoothly.
• Staying ahead of the game: You’ll be our eyes and ears on the latest social trends and platform updates-figuring out which ones are right for us and how to bring them to life our way.
• Teaming up across the board: You’ll collaborate with fab people from marketing, creative, design, commercial, and more to bring customer-first campaigns to life that are aligned with our big calendar moments.
• Partnering with the right people: You’ll work with our brilliant PR and Influencer team (and agency partners) to find the right voices to shout about our campaigns and track the impact they make.