ESSENTIAL SKILLS

• Demonstrable experience in a senior social media role, with a strong portfolio of successful campaigns and strategies for a global brand, agency, or within the online gaming industry.
• A strong strategic and commercial mindset & strong analytical skills.
• Creativity & adaptability to create engaging content that captures attention and drives engagement.
• Experience working with social media management tools (e.g., Sprinklr, Sprout Social) and creative editing software (e.g. Adobe Express, Canva, Capcut).
• Nimble and responsive to changes in industry trends, algorithms, and platform updates, with a keen eye for identifying growth opportunities.
• Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a global team.

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

ABOUT THE ROLE

We are seeking a dynamic and experienced Senior Social Media Manager to join our pride! This role is pivotal in driving our social media presence and engagement for the LeoVegas and BetMGM brands, with a primary focus on the Netherlands market.
You will be responsible for developing and executing country-specific strategies, leading high-impact campaigns, and mentoring team members. The ideal candidate is a strategic thinker with a hands-on approach, capable of blending creative content creation with data-driven decision-making to achieve and exceed our commercial and social KPIs.

YOU WILL BE RESPONSIBLE FOR:

• Develop, implement, and own the social media strategy for the Netherlands market.
• Craft localised content plans and calendars that are culturally relevant and resonate with our target audiences, especially around major sporting events.
• Oversee and directly contribute to the creation of engaging, high-quality social media content.
• Build and nurture a thriving online community of players - engage with followers, foster conversations, and run engaging community campaigns, including competitions and giveaways.
• Manage and optimise our paid campaigns from conception to execution, ensuring alignment with performance goals and budget - collaborating with the Paid Social team.
• Lead social-first projects and workshops, fostering cross-functional collaboration with marketing, commercial, and design teams to ensure successful project outcomes from start to finish.
• Track, analyse, and report on social media performance, campaign results, and key commercial KPIs. Use data analysis to make informed decisions, optimise strategies, and identify growth opportunities.
• Keep your finger on the pulse of the latest social media trends, platform updates, and cultural nuances to ensure our content is always relevant, fresh, and engaging.
• Ensure all social media activities adhere to regulations and industry best practices.
• Collaborating with the international social media team to share best practices, exchange insights, and contribute to LeoVegas’ overall social media success.
• Act as a mentor and leader within the social media team. Encourage team collaboration, motivate others to achieve departmental goals, and inspire strategic thinking.