Senior Social Media Manager at SHEIN

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Jan, 26

Salary

160000.0

Posted On

07 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Marketing, Digital Marketing, Community Management, Content Creation, Data Analysis, Copywriting, Team Leadership, Cross-Functional Collaboration, Social Media Strategy, Campaign Management, Audience Development, Social Content Optimization, Stakeholder Communication, Creative Marketing, Social Monitoring Tools, Brand Voice Development, Fashion Expertise

Industry

Retail Apparel and Fashion

Description

About SHEIN SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry. Position Summary The Head of Social Media (official title is Senior Social Media Manager) will lead the development and execution of comprehensive social media strategies across all U.S. brand platforms, including Instagram, TikTok, Facebook, Twitter, YouTube, and Pinterest. This role is responsible for driving U.S. campaigns and events from strategy through execution, managing a team to create compelling, original content that grows and engages our follower base. Additionally, the manager will collaborate on global initiatives, providing strategic input to enhance social performance across markets. Job Responsibilities Lead the strategy and execution of all organic social activity across all social platforms i.e. Instagram, TikTok, Facebook, Twitter, YouTube, Pinterest Responsible for the recruiting, training, and management of the social media marketing and community teams Define, execute, track and report well-structured brand social content strategies and audience growth tactics Create and maintain a social media posting calendar aligned with key initiatives and timeline Effectively use social media monitoring tools to spot opportunities to engage in trending topics and conversations Develop a clear framework to drive social content optimization both on and off SHEIN channels. Collaborate with key stakeholders to ideate, strategize and execute brand social campaign plans, ranging from social content ideation, partnership integration and sharing social customer insights Work in partnership with Social, Creative and Influencer teams to develop best-in-class social content Partner with the wider Social team to progress and sharpen the SHEIN brand voice across all social channels Communicate regularly with internal stakeholders and teams to develop, apply and scale social learnings across the organization Bring new, creative social marketing ideas to the table to test and learn and drive innovation across the SHEIN Brand Job Requirements 7+ years of progressive responsibility in social media marketing, social audience development, digital marketing and community management People leadership experience Experience building, executing and scaling cross-functional marketing programs Experience using data and metrics to measure impact and determine improvements Strong copywriting skills and content creation ability Experience using Microsoft Excel to manipulate and analyze data Experience presenting metrics and progress to goal to senior leadership Passion and subject matter expertise for Fashion Experience in social marketing operations or native social channel management tools Excellent oral and written communication skills and an ability to influence others Ability to partner cross-functionally and work with a wide range of stakeholders Proven track record of delivering high quality social media campaigns in very dynamic environments Benefits and Perks Bonus eligible Healthcare (medical, dental, vision, prescription drugs) Health Savings Account with Employer Funding Flexible Spending Accounts (Healthcare and Dependent care) Company-Paid Basic Life/AD&D insurance Company-Paid Short-Term and Long-Term Disability Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident) Employee Assistance Program Business Travel Accident Insurance 401(k) Savings Plan with discretionary company match and access to a financial advisor Vacation, paid holidays, floating holiday and sick days Employee discounts Free weekly catered lunch Dog-friendly office (available at select locations) Free gym access (available at select locations) Free swag giveaways Annual Holiday Party Invitations to pop-ups and other company events Complimentary daily office snacks and beverages #LI-YC1 Pay Range $98,000—$160,000 USD

Responsibilities

The Senior Social Media Manager will lead the development and execution of comprehensive social media strategies across all U.S. brand platforms. This role involves managing a team to create original content and collaborating on global initiatives to enhance social performance.