DID YOU KNOW?

Among the Bank of Canada’s core values is the importance of inspiring confidence. We earn the trust and confidence of Canadians by living up to our commitments and by clearly explaining our policies and actions, in both official languages, using words Canadians can understand. The better Canadians understand our goals, the more likely we are to achieve them together. Today, social media platforms are important communications channels for the Bank because of their growing potential to reach broader audiences. We know social media is increasingly where Canadians are getting their news about the economy and the Bank. It is also where they are having conversations about the economic issues that matter to them.

YOUR EDUCATION AND EXPERIENCE

Bachelor’s degree in communications, journalism, marketing, public relations or similar. Minimum of 5 years of experience working in digital marketing, digital content, or social media management roles.

WHAT YOU NEED TO KNOW

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• Priority will be given to Canadian citizens and permanent residents

• Security level required: Be eligible to obtain Secret
• There will be no relocation assistance provided
• Please save a copy of the job poster. Once the closing date has passed, it will no longer be available.

TAKE A CENTRAL ROLE

The Bank of Canada has a vision to be a leading central bank—dynamic, engaged and trusted—committed to a better Canada. No other employer in the country offers you the unique opportunity to work at the very center of Canada’s economy, in an organization with significant impact on the economic and financial well-being of all Canadians. You will be challenged, energized and motivated to excel in our environment.
Building on the principles that have always guided us – excellence, integrity and respect – we strive to be forward-looking and innovative, to welcome people with diverse perspectives and talents, and to earn trust by living up to our commitments and by clearly explaining the intent of our policies and actions.
With our defined-benefit pension plan, benefits, and high flexibility for work life balance - find out more about why we are annually ranked as one of Canada’s top employers: Working Here - Bank of Canada
Find out more about the next steps in our Recruitment process.

WHAT YOU WILL DO

The successful candidate will help the Bank target its messages more effectively on social media, educate its audiences about the economy and the work of the Bank, and engage with key stakeholder groups and the broader Canadian public.
As part of the media relations team in the Communications Department (COM), you will work closely with experts across the Bank and content producers across COM, including the stakeholder relations teams, the web content strategy team, the digital publishing team, translation, the Museum and the research and analytics team. You will:
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- Coordinate, create, optimize, and provide advice on content for social media.
- Develop promotional and audience engagement strategies for Bank content across social platforms, including paid promotion.
- Manage and execute social media content and promotional plans.
- Work with staff members across teams in COM to develop and execute innovative public communication strategies.
- Monitor social channels for conversations about the Bank and priority issues, and work with the Research and Analytics team to report on and interpret social media analytics.
- Formulate recommendations for iterative improvements to how the Bank uses social media channels to further its broader communication goals.
- Support the development and implementation of social media policies and guidelines such as staff use of social media, engagement principles for the Bank’s channels, process for launching new channels or platforms, among others.
- Propose responses to questions from the public on social when appropriate, and in line with engagement principles/guidelines.
- Collaborate with Information Technology Services/Digital Strategy and Services to ensure social channels and tools maintain robust access and security protocols and procedures.
- Support the Museum’s social media content development and digital marketing campaigns.