Senior Social Media Specialist at Maker Lab

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

06 May, 26

Salary

0.0

Posted On

05 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, TikTok Execution, Content Production, Analytics, KOL Management, Influencer Marketing, Community Management, Data Analysis, Content Performance, Brand Advocacy, Social Commerce, Trend Analysis, Collaboration, Project Management, Communication, Presentation Skills

Industry

Marketing Services

Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Senior Social Media Specialist (VN) As a Senior Social Media Specialist, you’ll support our client’s social and social commerce strategy, connecting products and services to users through relevant, conversion-focused touchpoints. You’ll collaborate closely with cross-functional teams and external agencies to support Brand initiatives, with a strong focus on TikTok execution, lower-funnel activities, and driving sales through high-quality social content. With your finger on the pulse of internet culture and emerging TikTok trends, you’ll turn insights into effective executions that drive engagement and commercial impact. Working closely with country social leads, brand teams, and PR managers, you’ll build advocacy and brand love while leveraging data from social listening, content performance, and sales metrics to inform always-on content, KOL management, and influencer-led commerce activations. Role: Manage key opinion leaders (KOLs) and creators, MCNs, livestreamers across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution. Track and analyse social content performance on platforms like TikTok, identifying emerging trends and lower-funnel sales opportunities. Collaborate closely with the media team to amplify successful assets and optimise content reach. Work closely with Market PR teams to plan and execute high-impact PR events that generate significant buzz and talkability, extending brand narratives into wider public conversations. Oversee the management of social media pages, ensuring the strategic deployment of branded content that is fully aligned with overarching marketing objectives and brand guidelines. Provide social commerce expertise, curating content that drives TikTok engagement and direct sales. Analyse data into insights whilst building a narrative that will fuel social media campaigns and programmes as part of the broader country-specific marketing initiatives, particularly emphasising TikTok and other key social platform performance. Identify and escalate areas of concern and opportunities for the brand and pitch fresh, innovative ideas to drive engagement and community, leveraging a deep understanding of social trends. Partner with cross-functional teams on social strategy and execution to capture the brand’s presence and end-user engagement. Manage analytics, track audience growth, and generate campaign-specific metrics, focusing on content performance and audience engagement. Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate. Collect and share insights and trends from social communities to improve future campaigns. You: A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required. 6+ years in marketing, advertising, or related industry, with hands-on social commerce experience. Experience with TikTok campaign execution, lower-funnel optimisation, and working with agencies. You’ve ideally held a Social Media Coordinator or similar role in the past, whilst working with external creative and social agencies. A strategic and creative thinker who can navigate around an always-on social landscape, with a proven ability to curate and develop trend-leading content. Prior experience supporting end-to-end social media projects from strategy to execution, including localised content creation and copywriting, community management, localised, tracking and reporting. Strong technical knowledge of social platforms, paid media, content strategy and community management, with specific expertise in TikTok and Meta performance. Experience with social media publishing tools like Sprinklr, Hootsuite or Sprout Social. Ability to bring order and attention to detail to complex stages of each project. Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging. Passionate about working as part of a larger team to deliver on a common goal, with a keen eye for emerging social trends and content opportunities. Exceptional verbal and written English communication and presentation skills to support projects across APAC. Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Responsibilities

The Senior Social Media Specialist will manage KOLs and creators, track social content performance, and collaborate with cross-functional teams to support brand initiatives. They will also oversee social media pages and provide social commerce expertise to drive engagement and sales.