WHO WE ARE:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

THE ROLE:

We are seeking an experienced Senior Social Strategist who will ideate, create, and deliver comprehensive innovative social strategies that help our clients achieve their business objectives in truly social ways. You’ll be keen to understand what the client needs and match that is how we can create and engage, tailored to different social platforms, and always based in social audience behaviours.
You will become one of the ‘go-to’ social guardians, helping brands take bold steps to embrace the very best of what social has to offer with our guidance. You’ll have the opportunity to own workstreams and really get under the skin of what makes audiences tick. If you’re passionate about social media, have a keen eye for trends & platform updates, and possess exceptional communication skills, we want to hear from you!
The VML Social team is growing and this opportunity is primed for someone that’s looking to deliver best in class social, whilst learning and upskilling themselves with a team of specialists. We’re very fortunate to offer our clients the full range of social expertise, from influencer managers, content creators, social account management, social data scientists, SEO experts, and of course…social strategists.

KEY RESPONSIBILITIES:

• Strategic Leadership: Lead the development and execution of comprehensive social brand, content, and campaign strategies for our financial services client.
• Collaboration: Foster strong collaborative relationships with the wider VML team outside of social, including; strategy & planning, data & insights, client engagement, and creative. To integrate social-specific knowledge and align with their diverse expertise, including briefing work and working where social is part of an integrated plan.
• Client Engagement: Steer clients through social strategies, providing guidance, challenging assumptions, and ensuring the best possible outcomes.
• Insights: Identify and leverage cultural and social insights relevant to the client and the social space as a whole, to inform strategic recommendations and ensure relevance for the brands in social.
• Presentation Skills: Present strategic recommendations to senior clients and internal teams in a clear, concise, and persuasive manner.
• Channel Understanding: Demonstrate a truly native and broad understanding of everything social from LinkedIn to TikTok. That’s content and trends, platform and functionality updates, and what the brand’s competitors/comparators are doing in social.
• Brand Guardianship: Understand and be able to embody the needs of the brand, matched with social, and how the different aspects of the brand need to show up (from personal to business, and from more serious to more fun).